News

  1. Read more: We Deserve Better: The Truth About Men’s Grooming Products
    We Deserve Better: The Truth About Men’s Grooming Products

    We Deserve Better: The Truth About Men’s Grooming Products

    by Robin James

    Too many products either try to wow us with pseudo-science and overcomplicated routines, or insult us with outdated clichés of “rugged” masculinity and nonsense branding. They either talk down to us or don’t speak to us at all.

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  2. Read more: I Hated How My Hair Looked and Felt - So I Created Anforh
    I Hated How My Hair Looked and Felt - So I Created Anforh

    I Hated How My Hair Looked and Felt - So I Created Anforh

    by Robin James

    If you’ve ever looked in the mirror and felt like your hair didn’t match how you wanted to feel - I get it. I’ve been there.

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  3. Read more: Simplicity in Design. Complexity in Formula.
    Three Anforh products - Texture Volume Spray, Texture Shampoo, Conditioning Treatment

    Simplicity in Design. Complexity in Formula.

    by Robin James

    I know the power of good branding, sharp design, and shelf appeal. But when it comes down to it, grooming is about how something makes you feel - not just how it looks.

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