I Hated How My Hair Looked and Felt - So I Created Anforh

For as long as I can remember, my hair has been fine, flat, and flyaway. Even though there’s a lot of it, it always sat close to the scalp. No texture, no volume, and honestly, no confidence.

When I started creating videos on YouTube back in April 2013, I saw comments that said, “Are you thinning?” “Your hair looks thin” And they were right. Without something in it, my hair looked thinner than it was. I hated how it felt, and how that made me feel.

But I wasn’t alone.

From Hair Insecurity to Hair Obsession

I filmed my first YouTube video in my bedroom in southeast London. I didn’t even have autofocus - I used a wooden spoon to manually set the focus. It was far from polished, but I wanted to share my experience. I’d been fascinated by hair and grooming since I was 14, when a new Boots opened in my hometown of Forres in the northeast of Scotland.

Walking in and seeing shelves full of styling products introduced me to a new world. It felt like a world I could step into - one where self-care meant self-confidence. I started buying products, testing them, and seeing how they made me look and feel. From there, it never really stopped.

Man For Himself... And Thousands of Others

Over the past 12 years, I’ve tested hundreds of products and shared my findings with a community of men who - like me - care about how they look and feel. That’s how Man For Himself grew into what it is today: a digital destination for grooming, style, and honest discussions.

I’ve run surveys, launched quizzes, and received thousands of comments and messages. One haircare quiz alone has over 55,000 completions, giving me real data on what men are dealing with - and what they’re looking for. That community insight is exactly what led to the launch of Anforh.

Why I Created Anforh

I’d spent years layering products: thickening sprays for fullness, sea salt sprays for texture. They worked, but they were time-consuming, often drying, and didn’t always leave me feeling my best. I wanted something simpler and something smarter.

Anforh is my answer to that. A product range built from experience, grounded in performance, and designed for the realities of men’s routines.

The Products And Why I Made Them

Texture Volume Spray

My hair is fine, flat, and flyaway. Without the right product, I just don’t feel confident. For years, I layered thickening sprays with sea salt sprays to get volume, texture, and hold - but it was time-consuming and never quite right. I created Anforh Texture Volume Spray to do it all in one: lift, body, and texture, without the crunch, the dryness, or the time-consuming routine.

Texture Shampoo

My hair always looked better a few days after washing. It had more body, more grip, more presence. But I knew that skipping washes wasn’t looking after my scalp. We invest in our skin, but too often neglect the scalp, even though it’s just an extension of the face. I created Anforh Texture Shampoo to clean the hair and scalp properly, but leave the hair with texture and fullness - not that soft, slippery finish that so many shampoos give. It’s clean hair that styles.

Conditioning Treatment

I’ve always hated how most conditioners leave my hair feeling flat, heavy, and too smooth to style. I wanted something that actually cared for the hair - adding moisture and strength - without compromising on volume or movement. That’s why I developed Anforh Conditioning Treatment.

It’s lightweight but effective, designed to be used less frequently than shampoo, which is why it comes in a smaller size. Whether it’s a quick conditioning step after the Anforh Texture Shampoo or a weekly treatment when your hair needs more, this gives you softness, strength, and manageability without the weight.

The Anforh Ethos

Simplicity in design. Complexity in formula.

Everything about Anforh has been created with purpose - from what’s inside the bottle to how it looks on your shelf.

• Texture Volume Spray is bottled in blue glass - weighty and durable. 

• Texture Shampoo and Conditioning Treatment use blue PET bottles made from 30% ocean-prevented post-consumer recycled plastic - collected before it enters the sea.

• All packaging features water-resistant labels, a Texture/ Hold/ Shine scale, and a QR code linking to real-world usage tips and updates.
  
  

I created Anforh because I wanted to feel better about my hair, and I knew others felt the same. This isn’t a vanity project. It’s a problem-solving range, shaped by years of feedback, research, and real experience.

If you’ve ever looked in the mirror and felt like your hair didn’t match how you wanted to feel - I get it. I’ve been there.

And that’s why Anforh exists.