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The Wash Routine

Grip From the Wash, Not After

Shampoo Cleanses and Adds Grip

Clays Lift Oil and Build-Up

Keratin and Shea in the Treatment

Conditions Without Weighing Hair Down

+ FREE Washbag
Sale price  £48.60 Regular price  £54.00
Save 10%
Taxes included. Plus .

Shipping policy


Order Fulfilment

We ship orders Monday to Friday.

Orders placed before 12 noon GMT/BST on those days will be dispatched the same day.

We do not dispatch orders on weekends or UK Bank Holidays.

 

Delivery Services

We partner with trusted, fully tracked couriers to deliver your order safely and efficiently.

  • UK Orders: Sent via Royal Mail Tracked. You’ll receive a tracking link as soon as your order is on its way.

  • International Haircare Orders: Shipped using Royal Mail International Tracked services.

  • International Fragrance Orders: Due to shipping regulations, all orders containing fragrance are sent via FedEx. Fragrance is classified as a regulated item, so rates are higher, but we’re actively working to reduce this cost.

 

Shipping Costs

Shipping costs are calculated at checkout, based on your delivery address and order contents.

Fragrance is classified as a regulated item, so rates are higher, but we’re actively working to reduce this cost.

We offer free shipping when you reach the minimum spend threshold for your region. This will be automatically applied at checkout.

 

VAT & Duties

Prices adjust based on your shipping country.

  • EU Orders under €150: VAT is collected at checkout, with no import charges on delivery.

  • EU Orders over €150: You may be charged VAT and import duties by your local customs office.

  • Non-EU Countries: VAT and duties may apply at delivery, depending on local regulations (e.g. Switzerland, Norway, Liechtenstein).

 

We recommend checking your local rates via the European Commission website.

 

Order Tracking

Once your order is dispatched, you’ll receive a tracking link via email.

Please note that tracking can take a few hours to activate.


Where We Ship

We currently ship to:

Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Denmark, Estonia, Faroe Islands, Finland, Germany, Gibraltar, Greenland, Guernsey, Hong Kong SAR, Hungary, Iceland, Ireland, Isle of Man, Italy, Jersey, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom, United States, and Vatican City.


We’re a growing brand and aim to expand our shipping regions over time.

Note: We do not ship to PO Box addresses.

In stock. Usually dispatched in 1 to 2 working days.

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Over 2,700 customers

Not tested on animals

Based in Edinburgh

A decade of testing

Description

This two-step routine cleanses the hair and scalp while building in natural grip and texture - perfect for fuller-looking, lived-in styles.

Texture Shampoo uses kaolin and bentonite clays to lift oil and build-up while boosting volume at the roots. Coffee extract supports a healthy scalp, and glycerin helps lock in moisture.

Follow with Conditioning Treatment to strengthen and soften the hair without weighing it down. Plant-based keratin, shea butter, and panthenol deliver hydration and control - keeping hair light, manageable, and ready to style.

Why I developed this

“Most shampoos left my hair too soft and flat. Most conditioners left it heavy and limp. I needed a routine that actually cleaned my scalp and hair, but still gave me texture and movement. That’s what The Clean Routine does. Clean, healthy, fuller-looking hair!"

- Robin James, Founder of Anforh

How to use
  1. Texture Shampoo - Apply to wet hair, lather, rinse. Use as needed.
  2. Conditioning Treatment - Use after Texture Shampoo or weekly as a treatment. Work into damp hair, leave 1-2 mins (or longer for deeper treatment), then rinse.
Texture, hold and shine

Texture Shampoo -
Texture: 3/5
Hold: 1/5
Shine: 1/5

Conditioning Treatment -
Texture: 1/5
Hold: 1/5
Shine: 3/5

Key ingredients
  1. Texture Shampoo - Apply to wet hair, lather, rinse. Use as needed.
  2. Conditioning Treatment - Use after Texture Shampoo or weekly as a treatment. Work into damp hair, leave 1-2 mins (or longer for deeper treatment), then rinse.
Full ingredients

Texture Shampoo: Aqua, Cocamidopropyl Betaine, Decyl Glucoside, Glycerin, Phenoxyethanol, Hydroxypropyl Methylcellulose, Xanthan Gum, Magnesium Aluminum Silicate, Panthenol, Bentonite, Kaolin, Maris Sal, Citrus Aurantium Bergamia Fruit Oil, Limonene, Rosa Damascena Flower Oil, Cymbopogon Flexuosus Oil, Abies Sibirica Oil, Caprylyl Glycol, Linalyl Acetate, Citronellol, Citral, Citrus Limon Peel Oil, Aloe Barbadensis Leaf Juice Powder, Cyperus Scariosus Root Oil, Pinene, Geraniol, Linalool, Citrus Aurantium Dulcis Peel Oil Expressed, Citrus Aurantium Flower Oil, Coffea Arabica Seed Extract, Vetiveria Zizanoides Root Oil, Potassium Sorbate, Sodium Benzoate

Conditioning Treatment: Aqua, Cetearyl Alcohol, Behentrimonium Methosulfate, Glycerin, Butyrospermum Parkii Butter, Cocos Nucifera Oil, Phenoxyethanol, Kaolin, Hippophae Rhamnoides Fruit Oil, Maris Sal, Bentonite, Citrus Aurantium Bergamia Fruit Oil, Aloe Barbadensis Leaf Juice Powder, Limonene, Rosa Damascena Flower Oil, Cymbopogon Flexuosus Oil, Abies Sibirica Oil, Caprylyl Glycol, Panthenol, Linalyl Acetate, Citronellol, Citral, Citrus Limon Peel Oil, Cyperus Scariosus Root Oil, Pinene, Geraniol, Linalool, Citrus Aurantium Dulcis Peel Oil Expressed, Citrus Aurantium Flower Oil, Coffea Arabica Seed Extract,
Vetiveria Zizanoides Root Oil, Potassium Sorbate, Sodium Benzoate

The Wash Routine
The Wash Routine Sale price£48.60 Regular price£54.00
£48.60

Built with the community

More than 55,000 responses to the Man For Himself hair quiz helped build a detailed picture of what people actually wanted from their products. More volume, but not stiffness. More texture, but not dryness.

Haircare that works as a routine

Each Anforh hair product has a specific job, but they are designed to work together. The aim is not to make grooming more complicated. It is to give you fewer products that make more sense.

Hand holding the blue glass bottle of Anforh Texture Volume Spray

Blue glass, for a reason

Texture Volume Spray, Styling Cream and Curl Enhancing Cream are housed in blue glass. The tinted glass offers UV protection, helping preserve the integrity of the formula inside. The blue PET bottles used for Texture Shampoo and Conditioning Treatment are shower-safe, durable, and recyclable - made with 30% ocean-prevented post-consumer recycled plastic.

Product reviews

  • 5 stars: 16 (94%)
  • 4 stars: 0 (0%)
  • 3 stars: 1 (6%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
Some of the reviews shown are from the products included in this bundle.
T
Tom
Love it!

Amazing! My hair has never felt better.

R
Richard
A quality product made with care

A quality product made with care. Best shampoo I have ever used.

P
Paul P.
Finally a shampoo that’s does it all

been using the range for last couple of weeks and love the shampoo. I have thinning hair and this shampoo helps with texture but also helps thickening of my hair. So happy with it will be staple of my hair products

B
Burakiosarus
Soft, Balanced, and Ready to Style or leave hair to breathe

I use this a couple of times a week and it’s quickly become a regular part of my routine. It leaves my hair soft and manageable but never heavy or flat. There’s a nice sense of nourishment that lasts, and styling afterwards is effortless. The scent is one of my favourite parts, modern, crisp and calming.

B
Burakiosarus
Clean, Invigorated, and smells amazing

I have shorter hair and this shampoo gives it exactly what it needs. It cleanses thoroughly and leaves my scalp feeling refreshed, not dry. After washing, my hair feels light and more alive, with just the right amount of texture for styling. The scent is fresh and understated, the kind that quietly stays with you throughout the day. It’s become my go-to shampoo because it does its job perfectly.

K
KES

Brilliant

T
Tom
Never felt better!

My hair feels and looks amazing! I have struggled with finding the best shampoo for me and finally, I have it!

J
Joshua F.
Texture spray

Was really expecting more from this product specially as it's more expensive than others on the market. My hair at the front is about 5-6 inches at the front and using this spray just doesn't give me anything that it's advertises which is a shame. The ingredients though however do seem very nice and the bottle and packaging are very good and this may work for someone with shorter hair.

R
Ray A.
Great shampoo

I have been using this shampoo for about a month now, and really like it. I have a dry scalp and it has helped with it a lot better than other brands I had been using. ie olaplaex and oribe. Also a little bit goes a long way and shows more texture to my hair when styled!

A
Andrew W.
Adds A Little Something Extra!

Gives just a touch of texture, but builds a solid foundation while still having clean hair. Great product and a little goes a LONG way!

F
Fred
Excellent Results

I have difficult to deal with wavy and curly hair. This product helps a great deal, and makes my hair more manageable. I only need to use a small amount, and I love that the fragrance is subtle and not obnoxiously strong like most hair care brands.

F
Fred
Fantastic Results

I have difficult to tame and deal with hair, it's both curly and wavy. Light conditioners leave my hair a mess, and heavy ones leave it looking greasy. I only need to use a small amount of this product, and it leaves my hair soft and manageable.

A
Alvin K.
Invigorating

Fantastic wash with an truly invigorating scent! Doesn’t gum up my hair or leave it feeling squeaky either. Switched from my Kevin Murphy Stimulate.Me since they discontinued the conditioner. And I think I have found a new routine for sure. Try it, you won’t be disappointed.

A
Andrew M.
Game changer!

A fantastic shampoo! really unique on the market, leaves hair feeling super clean but not fluffy with a bit of texture ready for styling- a little goes a very long way too! fantastic

M
Mike D.
Best Shampoo I've used

Does exactly as advertised and makes styling hair so much easier before the texture shampoo I was using all sorts of cocktails in order to get some volume and texture in my hair as it's quite fine (& thinning) this shampoo is like a holy grail product which makes my hair look fuller and easier to style almost like I have other styling products in my hair when I don't, just a simple shampoo and blowdry to create the illusion that my hair line isn't quite as thinning as it actually is. Thanks Robin!!!

M
MARK W.
Bad hair begone!

I’ve ALWAYS struggled with my hair, it just goes fluffy after washing and I’ve never had much luck finding a way to stop that. Until now. To be honest I was skeptical but I wash, dry, and my hair just kinda sits right. This is a huge win for me and this is now my regular shampoo. I have short hair but not too short and a blob smaller than a 2p piece foams up very nicely. Smells great too! Very pleased, thank you Robin!

G
Graeme C.
5 star shampoo

Best shampoo I’ve ever used. Delivers on all promises…I’ll be buying again along with the conditioner next time.

Frequently Asked Questions

What does it smell like?

Created with all-natural essential oils, the Anforh Original scent is fresh, woody, and slightly citrusy. Designed to sit close to your hair, this is a subtle and sophisticated scent that doesn’t compete with your signature fragrance.

Key notes:

  • Bergamot - Crisp, green citrus with a clean lift
  • Vetiver - Earthy and grounding with smoky undertones
  • Rose Otto - Soft, floral warmth without sweetness
  • Lemongrass - Bright and herbal with a sharp edge
  • Siberian Fir Needle - Crisp, resinous freshness
  • Nagarmotha (Cypriol) - Deep, woody, and slightly spicy
  • Brazilian Sweet Orange - Smooth, juicy citrus
Can I blow-dry with Texture Volume Spray?

Anforh Texture Volume Spray contains conditioning ingredients - including meadowfoam seed oil - that can help reduce moisture loss when blow-drying. This makes it suitable for use with a hair dryer as part of your styling routine.

How long does it keep?

Unopened: 36 months from manufacture.

Once opened: 12 months.

Do you test on animals?

Absolutely not. We never test on animals.

When will my order ship?

Orders are usually dispatched in 1 to 2 working days, Monday to Friday. You'll get a tracking link by email as soon as your order is on its way.

How much is delivery?

UK orders go by Royal Mail Tracked. Delivery is free once you reach the minimum spend for your country; it's applied automatically. Full rates are in our shipping policy.

Where do you ship?

To the UK, the US and most of Europe. The full list of countries is in our shipping policy. We don't ship to PO boxes.

Will I pay import tax?

EU orders under €150: VAT is collected at checkout, so there's nothing to pay on delivery. EU orders over €150, and countries outside the EU such as Switzerland or Norway, may be charged VAT and duties on delivery.

Can I return it?

Yes, within 14 days of receiving your order, if it's unopened, unused and in its original packaging. Email customercare@anforh.com with your order number first: every return has to be approved before you send it. Return postage is paid by you. Sale items and gift cards can't be returned. Full details in our returns policy.

What if it arrives damaged?

Email us a photo of the damaged item in its packaging, with your order number, as soon as it arrives, and we'll sort it.

Robin James - the founder of Anforh

HI, I’M ROBIN

I created Anforh because I wanted better products for real routines.

After more than a decade of testing grooming products and listening to the Man For Himself community, I knew exactly what was missing. 

Anforh is my answer: purposeful haircare and fragrance, developed with real feedback, proper testing and no unnecessary noise.

Robin James
Founder, Anforh & Man For Himself