The Wash Routine

Name: The Wash Routine
Brand: Anforh
Price: 48.6 GBP
Availability: InStock

Hate how your hair feels after washing? This is different. The Clean Routine adds grip and texture while keeping hair healthy and light - so it’s clean, fresh, and ready to style.

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Regular price £48.60 Sale price ~~£54.00~~

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Texture Shampoo - 250 ml | Conditioning Treatment – 100 ml

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This two-step routine cleanses the hair and scalp while building in natural grip and texture - perfect for fuller-looking, lived-in styles.

Texture Shampoo uses kaolin and bentonite clays to lift oil and build-up while boosting volume at the roots. Coffee extract supports a healthy scalp, and glycerin helps lock in moisture.

Follow with Conditioning Treatment to strengthen and soften the hair without weighing it down. Plant-based keratin, shea butter, and panthenol deliver hydration and control - keeping hair light, manageable, and ready to style.

This two-step routine cleanses the hair and scalp while building in natural grip and texture - perfect for fuller-looking, lived-in styles.

Texture Shampoo uses kaolin and bentonite clays to lift oil and build-up while boosting volume at the roots. Coffee extract supports a healthy scalp, and glycerin helps lock in moisture.

“Most shampoos left my hair too soft and flat. Most conditioners left it heavy and limp. I needed a routine that actually cleaned my scalp and hair, but still gave me texture and movement. That’s what The Clean Routine does. Clean, healthy, fuller-looking hair!"

- Robin James, Founder of Anforh

Texture Shampoo - Apply to wet hair, lather, rinse. Use as needed.
Conditioning Treatment - Use after Texture Shampoo or weekly as a treatment. Work into damp hair, leave 1-2 mins (or longer for deeper treatment), then rinse.

Texture Shampoo - Apply to wet hair, lather, rinse. Use as needed.
Conditioning Treatment - Use after Texture Shampoo or weekly as a treatment. Work into damp hair, leave 1-2 mins (or longer for deeper treatment), then rinse.

Texture Shampoo -
Texture: 3/5
Hold: 1/5
Shine: 1/5

Conditioning Treatment -
Texture: 1/5
Hold: 1/5
Shine: 3/5

Texture Shampoo - Apply to wet hair, lather, rinse. Use as needed.
Conditioning Treatment - Use after Texture Shampoo or weekly as a treatment. Work into damp hair, leave 1-2 mins (or longer for deeper treatment), then rinse.

Texture Shampoo - Apply to wet hair, lather, rinse. Use as needed.
Conditioning Treatment - Use after Texture Shampoo or weekly as a treatment. Work into damp hair, leave 1-2 mins (or longer for deeper treatment), then rinse.

Created with all-natural essential oils, the Anforh Original scent is fresh, woody, and slightly citrusy. Designed to sit close to your hair, this is a subtle and sophisticated scent that doesn’t compete with your signature fragrance.

Key notes:

Bergamot - Crisp, green citrus with a clean lift
Vetiver - Earthy and grounding with smoky undertones
Rose Otto - Soft, floral warmth without sweetness
Lemongrass - Bright and herbal with a sharp edge
Siberian Fir Needle - Crisp, resinous freshness
Nagarmotha (Cypriol) - Deep, woody, and slightly spicy
Brazilian Sweet Orange - Smooth, juicy citrus

Key notes:

Bergamot - Crisp, green citrus with a clean lift
Vetiver - Earthy and grounding with smoky undertones
Rose Otto - Soft, floral warmth without sweetness
Lemongrass - Bright and herbal with a sharp edge
Siberian Fir Needle - Crisp, resinous freshness
Nagarmotha (Cypriol) - Deep, woody, and slightly spicy
Brazilian Sweet Orange - Smooth, juicy citrus

The blue PET bottles used for Texture Shampoo and Conditioning Treatment are shower-safe, durable, and recyclable - made with 30% ocean-prevented post-consumer recycled plastic, collected from coastal regions to stop plastic from reaching the sea. The design keeps your bathroom clean and minimal, with packaging that performs as well as the product inside.

Texture Shampoo: Aqua, Cocamidopropyl Betaine, Decyl Glucoside, Glycerin, Phenoxyethanol, Hydroxypropyl Methylcellulose, Xanthan Gum, Magnesium Aluminum Silicate, Panthenol, Bentonite, Kaolin, Maris Sal, Citrus Aurantium Bergamia Fruit Oil, Limonene, Rosa Damascena Flower Oil, Cymbopogon Flexuosus Oil, Abies Sibirica Oil, Caprylyl Glycol, Linalyl Acetate, Citronellol, Citral, Citrus Limon Peel Oil, Aloe Barbadensis Leaf Juice Powder, Cyperus Scariosus Root Oil, Pinene, Geraniol, Linalool, Citrus Aurantium Dulcis Peel Oil Expressed, Citrus Aurantium Flower Oil, Coffea Arabica Seed Extract, Vetiveria Zizanoides Root Oil, Potassium Sorbate, Sodium Benzoate

Conditioning Treatment: Aqua, Cetearyl Alcohol, Behentrimonium Methosulfate, Glycerin, Butyrospermum Parkii Butter, Cocos Nucifera Oil, Phenoxyethanol, Kaolin, Hippophae Rhamnoides Fruit Oil, Maris Sal, Bentonite, Citrus Aurantium Bergamia Fruit Oil, Aloe Barbadensis Leaf Juice Powder, Limonene, Rosa Damascena Flower Oil, Cymbopogon Flexuosus Oil, Abies Sibirica Oil, Caprylyl Glycol, Panthenol, Linalyl Acetate, Citronellol, Citral, Citrus Limon Peel Oil, Cyperus Scariosus Root Oil, Pinene, Geraniol, Linalool, Citrus Aurantium Dulcis Peel Oil Expressed, Citrus Aurantium Flower Oil, Coffea Arabica Seed Extract,
Vetiveria Zizanoides Root Oil, Potassium Sorbate, Sodium Benzoate

Shipping calculated at checkout.
Free UK delivery on orders over £50.
Free international shipping thresholds vary by country.
We collect VAT at checkout for EU orders under €150 via IOSS. Import taxes may still apply elsewhere.

Read our shipping policy here.

Shipping calculated at checkout.
Free UK delivery on orders over £50.
Free international shipping thresholds vary by country.
We collect VAT at checkout for EU orders under €150 via IOSS. Import taxes may still apply elsewhere.

Read our shipping policy here.

The Wash Routine

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