The Clean Routine

“Most shampoos left my hair too soft and flat. Most conditioners left it heavy and limp. I needed a routine that actually cleaned my scalp and hair, but still gave me texture and movement. That’s what The Clean Routine does. Clean, healthy, fuller-looking hair!"

- Robin James, Founder of Anforh

1. Texture Shampoo - Apply to wet hair, lather, rinse. Use as needed.
2. Conditioning Treatment - Use after Texture Shampoo or weekly as a treatment. Work into damp hair, leave 1-2 mins (or longer for deeper treatment), then rinse.

Texture Shampoo

• Kaolin Clay & Bentonite - gently remove excess oil and build-up, enhancing texture and supporting natural shape.
• Glycerin & Betaine - attract and retain moisture, keeping hair soft and scalp balanced.
• Aloe Vera - soothes the scalp and helps reduce dryness.
• Dead Sea Salt - opens the hair cuticle to boost natural volume and grip.
• Coffee Extract - supports thicker, healthier-looking hair with antioxidant-rich caffeine.
• Panthenol (Pro-Vitamin B5) - smooths the hair cuticle and helps reduce frizz and breakage.

Conditioning Treatment

• Plant-Based Keratin (Hydrolysed Vegetable Protein) - helps support the hair’s natural structure for stronger, healthier-looking hair.
• Argan Oil - smooths, softens, and adds subtle shine without greasiness.
• Shea Butter & Coconut Oil - deeply nourish and condition the hair, leaving it soft and manageable.
• Panthenol (Provitamin B5) – improves elasticity and locks in moisture to reduce frizz and split ends.
• Sea Buckthorn Oil - rich in antioxidants to boost overall hair health and vitality.
• Coffee Extract - supports scalp and hair condition with antioxidant protection.
• Kaolin & Bentonite Clays - help clarify the scalp and promote natural texture, without heaviness.

Created with all-natural essential oils, the Anforh Original scent is fresh, woody, and slightly citrusy. Designed to sit close to your hair, this is a subtle and sophisticated scent that doesn’t compete with your signature fragrance.

Key notes:

• Bergamot - Crisp, green citrus with a clean lift
• Vetiver - Earthy and grounding with smoky undertones
• Rose Otto - Soft, floral warmth without sweetness
• Lemongrass - Bright and herbal with a sharp edge
• Siberian Fir Needle - Crisp, resinous freshness
• Nagarmotha (Cypriol) - Deep, woody, and slightly spicy
• Brazilian Sweet Orange - Smooth, juicy citrus

The blue PET bottles used for Texture Shampoo and Conditioning Treatment are shower-safe, durable, and recyclable - made with 30% ocean-prevented post-consumer recycled plastic, collected from coastal regions to stop plastic from reaching the sea. The design keeps your bathroom clean and minimal, with packaging that performs as well as the product inside.

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• Free UK delivery on orders over £50.
• Free international shipping thresholds vary by country.
• We collect VAT at checkout for EU orders under €150 via IOSS. Import taxes may still apply elsewhere.

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