The Full Styling Routine

"I’ve always had fine, flat, flyaway hair - and I know how much of a difference it makes when you find products that actually work with it, not against it. For years, I was layering sea salt sprays, thickening sprays, and styling products just to get that bit of lift and texture. But it always felt like a workaround, not a solution.

The Full Styling Routine brings together four daily essentials I developed for myself - products that cleanse, condition, build texture, and style without weighing hair down or making it feel overdone.

The Texture Shampoo cleans the scalp and adds grip, while the Conditioning Treatment moisturises and strengthens without sacrificing volume. Texture Volume Spray gives the appearance of fuller hair, with body and hold, and the Styling Cream is that one dependable product I kept reaching for - whether I was pre-styling, finishing, or just trying to pull everything together on a busy morning.

This isn’t just a routine, it’s the reason I started Anforh - to create products that simplify things, perform well, and make us feel better in our own skin."

– Robin James, Founder of Anforh

Texture Shampoo:
Use whenever your hair needs a refresh.

• Apply to wet hair.
• Lather.
• Rinse.

Cleanses without stripping and adds texture and grip.

Conditioning Treatment:
Either: 

• After shampooing with Texture Shampoo: Apply to clean, damp hair. Leave in for 1–2 minutes. Rinse thoroughly.
• As a weekly treatment: Leave in for up to 5 minutes before rinsing. Ideal when your hair needs a little extra care.

Texture Volume Spray

For natural texture: Shake well before use. Spritz into towel-dried hair. Scrunch and shape it into place. Leave to air-dry for natural-looking texture and movement.

For volume and thickness: Shake well before use. Spritz into towel-dried hair. Use a hairdryer and your hands to lift from root to tip. Style as is, or finish with your preferred product.

Styling Cream

Work a small amount into dry or damp hair. Style as desired.

Texture Shampoo:

• Kaolin Clay & Bentonite - gently remove excess oil and build-up, enhancing texture and supporting natural shape.
• Glycerin & Betaine - attract and retain moisture, keeping hair soft and scalp balanced.
• Aloe Vera - soothes the scalp and helps reduce dryness.
• Dead Sea Salt - opens the hair cuticle to boost natural volume and grip.
• Coffee Extract - supports thicker, healthier-looking hair with antioxidant-rich caffeine.
• Panthenol (Pro-Vitamin B5) - smooths the hair cuticle and helps reduce frizz and breakage.

Conditioning Treatment:

• Plant-Based Keratin (Hydrolysed Vegetable Protein) - helps support the hair’s natural structure for stronger, healthier-looking hair.
• Argan Oil - smooths, softens, and adds subtle shine without greasiness.
• Shea Butter & Coconut Oil - deeply nourish and condition the hair, leaving it soft and manageable.
• Panthenol (Provitamin B5) – improves elasticity and locks in moisture to reduce frizz and split ends.
• Sea Buckthorn Oil - rich in antioxidants to boost overall hair health and vitality.
• Coffee Extract - supports scalp and hair condition with antioxidant protection.
• Kaolin & Bentonite Clays - help clarify the scalp and promote natural texture, without heaviness.

Texture Volume Spray

Epsom Salt (Magnesium Sulphate) & Sea Salt (Sodium Chloride) - boost volume, texture, and lift at the roots.

Coffee Extract - rich in antioxidants to help repair damage and support thicker, healthier-looking hair.

Aloe Vera - calms the scalp and hydrates the hair fibre.

Sandalwood Hydrolat - soothes the scalp and helps calm irritation, promoting a balanced scalp environment.

Witch Hazel - balances oil production and soothes the scalp.

Sea Kelp Extract - supports scalp health and strengthens hair.

Meadowfoam Seed Oil - conditions lightly without any greasy feel.

Styling Cream

Glycerin – draws in moisture to keep hair hydrated without greasiness.

Pisum Sativum (Pea) Peptide – helps boost hair thickness and increase volume.

Vegan Keratin Complex (Hydrolysed Corn, Wheat & Soy Proteins) – supports the hair’s natural strength and structure.

Green Tea Extract – rich in antioxidants to help protect and condition the hair.

Panthenol (Provitamin B5) – improves elasticity and helps reduce frizz and breakage.

Caffeine – stimulates the scalp to help promote healthy-looking hair.

Created with all-natural essential oils, the Anforh Original scent is fresh, woody, and slightly citrusy. Designed to sit close to your hair, this is a subtle and sophisticated scent that doesn’t compete with your signature fragrance.

Key notes:

• Bergamot - Crisp, green citrus with a clean lift
• Vetiver - Earthy and grounding with smoky undertones
• Rose Otto - Soft, floral warmth without sweetness
• Lemongrass - Bright and herbal with a sharp edge
• Siberian Fir Needle - Crisp, resinous freshness
• Nagarmotha (Cypriol) - Deep, woody, and slightly spicy
• Brazilian Sweet Orange - Smooth, juicy citrus

The blue PET bottles used for Texture Shampoo and Conditioning Treatment are shower-safe, durable, and recyclable - made with 30% ocean-prevented post-consumer recycled plastic, collected from coastal regions to stop plastic from reaching the sea. The design keeps your bathroom clean and minimal, with packaging that performs as well as the product inside.

Anforh Styling Cream is housed in a blue glass jar. We've chosen this not just for looks, but to support performance. The tinted glass offers UV protection, helping preserve the integrity of the formula inside.

Texture Volume Spray is housed in a bold 100 ml blue glass bottle. We've chosen this not just for looks, but to support performance. The tinted glass offers UV protection, helping preserve the integrity of the formula inside.

Packaging is sourced sustainably and in small batches through a Glasgow-based supplier. That means no unnecessary over-ordering and reduced shipping waste.

The Anforh Washbag is made from 100% cotton canvas. The interior is 100% polyester. The washbag is wipe clean.

Packaging is sourced sustainably and in small batches through a Glasgow-based supplier. That means no unnecessary over-ordering and reduced shipping waste.

• Shipping calculated at checkout.
• Free UK delivery on orders over £50.
• Free international shipping thresholds vary by country.
• We collect VAT at checkout for EU orders under €150 via IOSS. Import taxes may still apply elsewhere.

Read our shipping policy here.