







The Volume Routine
The complete Anforh hair routine - cleanse, treat, and style with confidence.
What Does It Do?
The Texture Routine is your all-in-one set for healthier, better-looking, and easier-to-style hair.
Start with Texture Shampoo to deeply cleanse and prep the hair. Follow with Conditioning Treatment for hydration, strength, and softness - without weight. Finish with Texture Volume Spray for instant lift, body, and texture.
Everything you need, nothing you don’t.
why I developed this
“As a man with fine, soft, flyaway hair, I know how difficult it can be to get lift, grip, and texture without weighing your hair down. I created this routine to fix that. These three products work together to cleanse the scalp, strengthen the hair, and give it the texture and volume it needs to style well and stay in place. No layering, no guessing - just a routine that works.”
- Robin James, Founder of Anforh
how to use
- Texture Shampoo - Apply to wet hair, lather, rinse. Use as needed.
- Conditioning Treatment - Use after Texture Shampoo or weekly as a treatment. Work into damp hair, leave 1-2 mins (or longer for deeper treatment), then rinse.
- Texture Volume Spray – Shake well before use. Spritz into towel-dried hair. Air-dry for natural movement or blow-dry for volume and lift.
Each bottle includes a Quick Start Guide QR code for tips, routines, and updates from the Anforh community.
Texture | Hold | Shine
Texture Volume Spray -
Texture: 4/5
Hold: 2/5
Shine: 1/5
Texture Shampoo -
Texture: 3/5
Hold: 1/5
Shine: 1/5
Conditioning Treatment -
Texture: 1/5
Hold: 1/5
Shine: 3/5
Key Ingredients
- Kaolin & Bentonite Clays - cleanse, clarify, and add texture
- Glycerin & Betaine - hydrate hair and balance the scalp
- Plant-Based Keratin & Panthenol - strengthen and protect
- Sea Salt, Epsom Salt, Coffee Extract - boost texture and support scalp health
- Shea Butter, Coconut & Argan Oils - soften and nourish without weight
Scent
Created with all-natural essential oils, the Anforh Original scent is fresh, woody, and slightly citrusy. Designed to sit close to your hair, this is a subtle and sophisticated scent that doesn’t compete with your signature fragrance.
Key notes:
- Bergamot - Crisp, green citrus with a clean lift
- Vetiver - Earthy and grounding with smoky undertones
- Rose Otto - Soft, floral warmth without sweetness
- Lemongrass - Bright and herbal with a sharp edge
- Siberian Fir Needle - Crisp, resinous freshness
- Nagarmotha (Cypriol) - Deep, woody, and slightly spicy
- Brazilian Sweet Orange - Smooth, juicy citrus
Packaging
Texture Volume Spray is housed in a bold 100 ml blue glass bottle. We've chosen this not just for looks, but to support performance. The tinted glass offers UV protection, helping preserve the integrity of the formula inside. The fine-mist atomiser gives you even, controlled coverage with no clumps or crunch.
The blue PET bottles used for Texture Shampoo and Conditioning Treatment are shower-safe, durable, and recyclable - made with 30% ocean-prevented post-consumer recycled plastic, collected from coastal regions to stop plastic from reaching the sea. The design keeps your bathroom clean and minimal, with packaging that performs as well as the product inside.
Packaging is sourced sustainably and in small batches through a Glasgow-based supplier. That means no unnecessary over-ordering and reduced shipping waste.
Full Ingredients list
Texture Shampoo: Aqua, Cocamidopropyl Betaine, Decyl Glucoside, Glycerin, Phenoxyethanol, Hydroxypropyl Methylcellulose, Xanthan Gum, Magnesium Aluminum Silicate, Panthenol, Bentonite, Kaolin, Maris Sal, Citrus Aurantium Bergamia Fruit Oil, Limonene, Rosa Damascena Flower Oil, Cymbopogon Flexuosus Oil, Abies Sibirica Oil, Caprylyl Glycol, Linalyl Acetate, Citronellol, Citral, Citrus Limon Peel Oil, Aloe Barbadensis Leaf Juice Powder, Cyperus Scariosus Root Oil, Pinene, Geraniol, Linalool, Citrus Aurantium Dulcis Peel Oil Expressed, Citrus Aurantium Flower Oil, Coffea Arabica Seed Extract, Vetiveria Zizanoides Root Oil, Potassium Sorbate, Sodium Benzoate
Conditioning Treatment: Aqua, Cetearyl Alcohol, Behentrimonium Methosulfate, Glycerin, Butyrospermum Parkii Butter, Cocos Nucifera Oil, Phenoxyethanol, Kaolin, Hippophae Rhamnoides Fruit Oil, Maris Sal, Bentonite, Citrus Aurantium Bergamia Fruit Oil, Aloe Barbadensis Leaf Juice Powder, Limonene, Rosa Damascena Flower Oil, Cymbopogon Flexuosus Oil, Abies Sibirica Oil, Caprylyl Glycol, Panthenol, Linalyl Acetate, Citronellol, Citral, Citrus Limon Peel Oil, Cyperus Scariosus Root Oil, Pinene, Geraniol, Linalool, Citrus Aurantium Dulcis Peel Oil Expressed, Citrus Aurantium Flower Oil, Coffea Arabica Seed Extract,
Vetiveria Zizanoides Root Oil, Potassium Sorbate, Sodium Benzoate
Texture Volume Spray: Aqua, Magnesium Sulfate, Glycerin, Santalum Spicatum Wood Water, Hamamelis Virginiana Extract, PEG-40 Hydrogenated Castor Oil, Polysorbate 20, Maris Sal, Limnanthes Alba Seed Oil, Phenoxyethanol, Alcohol Denat., Macrocystis Pyrifera Extract, Citrus Aurantium Bergamia Fruit Oil, Caprylyl Glycol, Limonene, Rosa Damascena Flower Oil, Cymbopogon Flexuosus Oil, Abies Sibirica Oil, Linalyl Acetate, Citronellol, Coffea Arabica Seed Extract, Citral, Citrus Limon Peel Oil, Cyperus
Scariosus Root Oil, Pinene, Geraniol, Linalool, Citrus Aurantium Dulcis Peel Oil Expressed, Citrus Aurantium Flower Oil, Beta-Caryophyllene, Citrus Aurantium Dulcis Peel Oil, Eugenol, Farnesol, Geranyl Acetate, Potassium Sorbate, Sodium Benzoate, Vetiveria Zizanoides Root Oil, Terpinolene, Aloe Barbadensis Leaf Juice Powder, Terpineol
Shipping
- Shipping calculated at checkout.
- Free UK delivery on orders over £50.
- Free international shipping thresholds vary by country.
- We collect VAT at checkout for EU orders under €150 via IOSS. Import taxes may still apply elsewhere.
Read our shipping policy here.

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- 5 stars: 113 (81%)
- 4 stars: 13 (9%)
- 3 stars: 11 (8%)
- 2 stars: 2 (1%)
- 1 star: 1 (1%)
I absolutely love this spray.
The amount of texture i get is insane, just a few sprays and boom instant magic. The fragrance is unique on its own.. this spray on its own gives great styles, and paired with a good matte paste you have “Celebrity Hair style.”
Hi Robin,
I hope you’ll ever read this. I’ve been following you for so many years as an Italian, and your videos have been incredibly helpful. They’ve given me the confidence to style my very fine, straight hair and taught me the best products to use.
I’ve been trying the Texture Volume Spray for a while now, and I can’t recommend it enough. It’s exactly what it says on the tin, and it’s a huge improvement over my previous product, the Aveda Thickening Tonic.
I’m really looking forward to your new products, especially anything for styling.
Thank you for all these years of tutorials, guides, and reviews.
Kind regards,
Federico
Finally, my hair type has a product which feels like it is made for me! My hair is so limp and fly away, but now I have amazing texture to it. Even my colleagues have noticed. My confidence is through the roof.
Very very good.
This spray is everything my hair needs. Naturally my hair is fine and flat, this spray produces a textured look without any greasy texture or appearance. I have used it regularly over a 4 month period, both on long and short hair. This spray performed very well on both hair lengths, styling was a breeze. The smell is very fresh.
Thank you Robin, this product is exactly what I’ve been longing for!
The flexibility throughout the day is increidble, its not sticky and it lasts even post gym, smells great too.
This is exactly what my styling routine was missing. TVS, paired with the texturizing shampoo, gives my thinning strands a noticeable lift. I absolutely love the scent — it’s clean, energizing, and genuinely refreshing!
OG formulation of TVS was amazing. It did exactly as the name suggests, it gave your hair nice texture and great volume that stayed all day.
This new formula is well just a bit naff. The moment you apply it and start working with it you can tell it hasn't got the grip of the previous version, yes it does adds texture to the hair and it adds volume but that volume lasts a matter of minute's.
Hey Daz,
Thanks for leaving a review, and I’m really sorry to hear you’re not enjoying it.
Just to clarify, the formulation of TVS hasn’t changed - the only tweak was to the scent. We added a bit of lemongrass to give it a fresher lift, but the texture and hold should still be exactly as before.
How are you applying it? I know you’ve probably tried it a few different ways, but I’d be happy to help if you’re open to it. Sometimes small application tweaks can make a big difference.
Robin
The undisputed heavyweight champion of hair products! There is no better, worth every penny!
Bolume and texture all day long!
been using the range for last couple of weeks and love the shampoo. I have thinning hair and this shampoo helps with texture but also helps thickening of my hair. So happy with it will be staple of my hair products
I’ve been really impressed with how easy this is to use. I apply it to towel-dried hair, give it a light ruffle, and it instantly adds volume without any stickiness or stiffness. It looks natural and holds its shape throughout the day. The scent is subtle but genuinely lovely, clean and elevated without being overpowering. Even on days when I’m just at home or running errands, it makes my hair feel fresh and styled without the effort
I use this a couple of times a week and it’s quickly become a regular part of my routine. It leaves my hair soft and manageable but never heavy or flat. There’s a nice sense of nourishment that lasts, and styling afterwards is effortless. The scent is one of my favourite parts, modern, crisp and calming.
I have shorter hair and this shampoo gives it exactly what it needs. It cleanses thoroughly and leaves my scalp feeling refreshed, not dry. After washing, my hair feels light and more alive, with just the right amount of texture for styling. The scent is fresh and understated, the kind that quietly stays with you throughout the day. It’s become my go-to shampoo because it does its job perfectly.
Texture Volume Spray
Brilliant
My hair feels and looks amazing! I have struggled with finding the best shampoo for me and finally, I have it!
I've got a super sensitive scalp and this is one of the only styling products I've found that I can use consistently without irritation. Texture is great and it smells nice, I highly recommend.
Texture Volume Spray
Was really expecting more from this product specially as it's more expensive than others on the market. My hair at the front is about 5-6 inches at the front and using this spray just doesn't give me anything that it's advertises which is a shame. The ingredients though however do seem very nice and the bottle and packaging are very good and this may work for someone with shorter hair.
Texture Volume Spray
I have been using this shampoo for about a month now, and really like it. I have a dry scalp and it has helped with it a lot better than other brands I had been using. ie olaplaex and oribe. Also a little bit goes a long way and shows more texture to my hair when styled!
Great product for all our families hair
Adds texture to soft hair
Love it
Gives just a touch of texture, but builds a solid foundation while still having clean hair. Great product and a little goes a LONG way!
I have difficult to deal with wavy and curly hair. This product helps a great deal, and makes my hair more manageable. I only need to use a small amount, and I love that the fragrance is subtle and not obnoxiously strong like most hair care brands.
I have difficult to tame and deal with hair, it's both curly and wavy. Light conditioners leave my hair a mess, and heavy ones leave it looking greasy. I only need to use a small amount of this product, and it leaves my hair soft and manageable.
Fantastic wash with an truly invigorating scent! Doesn’t gum up my hair or leave it feeling squeaky either. Switched from my Kevin Murphy Stimulate.Me since they discontinued the conditioner. And I think I have found a new routine for sure. Try it, you won’t be disappointed.
The original formulation was amazing but this new version is perfect. I have fine, slightly dry hair and salt sprays usually dry my hair out too much. This product gives me all the benefits of salt spray but actually makes my hair look healthier at the same time. My only complaint on the original was the scent and this new version is much nicer and more subtle in my opinion so it doesn't compete with other fragrances you're wearing. The bottle, sprayer and label on this new design also make this feel extremely premium. The sprayer is reminiscent of something you'd expect on a super premium fragrance bottle (think Penhaligons atomiser) it's a small thing but just makes the experience more premium. I have to also add that the response to my original comment has been superb and the customer service from Anforh is second to none. I look forward to further releases from the brand.
A fantastic shampoo! really unique on the market, leaves hair feeling super clean but not fluffy with a bit of texture ready for styling- a little goes a very long way too! fantastic
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