The Curl Routine

“I’d come to realise that guys with curly, coily, and wavy hair are so often overlooked.

As you’ll know, the formulas are usually too heavy, too greasy, or simply not made for you. That’s why I created Anforh’s Curl Enhancing Cream - a product that heroes texture, enhances natural curl, and gives definition and control without the weight.

Over the past 12 years, I’ve built a global audience of men who come to me for honest, practical advice on hair and grooming. Through Man For Himself - my platform and YouTube channel - I’ve spoken directly to thousands of you.

From hair type surveys to direct messages, I’ve listened, learned, and used your feedback to create products that actually work for real routines. This one’s for you.”

— Robin James Founder of Anforh

Texture Shampoo:
Use whenever your hair needs a refresh.

• Apply to wet hair.
• Lather.
• Rinse.

Cleanses without stripping and adds texture and grip.

Conditioning Treatment:
Either: 

• After shampooing with Texture Shampoo: Apply to clean, damp hair. Leave in for 1–2 minutes. Rinse thoroughly.
• As a weekly treatment: Leave in for up to 5 minutes before rinsing. Ideal when your hair needs a little extra care.

Curl Enhancing Cream:
Work through damp hair. Scrunch or twist to define. Air-dry or diffuse.

Texture Shampoo:

• Kaolin Clay & Bentonite - gently remove excess oil and build-up, enhancing texture and supporting natural shape.
• Glycerin & Betaine - attract and retain moisture, keeping hair soft and scalp balanced.
• Aloe Vera - soothes the scalp and helps reduce dryness.
• Dead Sea Salt - opens the hair cuticle to boost natural volume and grip.
• Coffee Extract - supports thicker, healthier-looking hair with antioxidant-rich caffeine.
• Panthenol (Pro-Vitamin B5) - smooths the hair cuticle and helps reduce frizz and breakage.

Conditioning Treatment:

• Plant-Based Keratin (Hydrolysed Vegetable Protein) - helps support the hair’s natural structure for stronger, healthier-looking hair.
• Argan Oil - smooths, softens, and adds subtle shine without greasiness.
• Shea Butter & Coconut Oil - deeply nourish and condition the hair, leaving it soft and manageable.
• Panthenol (Provitamin B5) – improves elasticity and locks in moisture to reduce frizz and split ends.
• Sea Buckthorn Oil - rich in antioxidants to boost overall hair health and vitality.
• Coffee Extract - supports scalp and hair condition with antioxidant protection.
• Kaolin & Bentonite Clays - help clarify the scalp and promote natural texture, without heaviness.

Curl Enhancing Cream

• Argan Oil – deeply nourishes and softens curls without weighing them down. Helps enhance shine and elasticity.
• Babassu Oil – rich in fatty acids to lock in moisture, smooth the hair cuticle, and support curl definition.
• Shea Butter – intensely conditions and helps reduce dryness, leaving curls feeling supple and manageable.
• Panthenol (Provitamin B5) – improves moisture retention, helps to prevent frizz, and supports stronger, healthier-looking curls.
• Hydrolysed Rice Protein – helps to boost volume and improve curl definition without stiffness.
• Cetrimonium Chloride – smooths the hair, reduces frizz, adds shine, and makes curls easier to detangle.
• Squalane – mimics the scalp’s natural oils, improving hydration and softness while maintaining a lightweight feel.
• Glycerin – a humectant that attracts and retains moisture, keeping curls hydrated throughout the day.

Created with all-natural essential oils, the Anforh Original scent is fresh, woody, and slightly citrusy. Designed to sit close to your hair, this is a subtle and sophisticated scent that doesn’t compete with your signature fragrance.

Key notes:

• Bergamot - Crisp, green citrus with a clean lift
• Vetiver - Earthy and grounding with smoky undertones
• Rose Otto - Soft, floral warmth without sweetness
• Lemongrass - Bright and herbal with a sharp edge
• Siberian Fir Needle - Crisp, resinous freshness
• Nagarmotha (Cypriol) - Deep, woody, and slightly spicy
• Brazilian Sweet Orange - Smooth, juicy citrus

The blue PET bottles used for Texture Shampoo and Conditioning Treatment are shower-safe, durable, and recyclable - made with 30% ocean-prevented post-consumer recycled plastic, collected from coastal regions to stop plastic from reaching the sea. The design keeps your bathroom clean and minimal, with packaging that performs as well as the product inside.

Packaging is sourced sustainably and in small batches through a Glasgow-based supplier. That means no unnecessary over-ordering and reduced shipping waste.

Anforh Curl Enhancing Cream is housed in a blue glass jar. We've chosen this not just for looks, but to support performance. The tinted glass offers UV protection, helping preserve the integrity of the formula inside.

The blue PET bottles used for Texture Shampoo and Conditioning Treatment are shower-safe, durable, and recyclable - made with 30% ocean-prevented post-consumer recycled plastic, collected from coastal regions to stop plastic from reaching the sea. The design keeps your bathroom clean and minimal, with packaging that performs as well as the product inside.

Packaging is sourced sustainably and in small batches through a Glasgow-based supplier. That means no unnecessary over-ordering and reduced shipping waste.

The Anforh Washbag is made from 100% cotton canvas. The interior is 100% polyester. The washbag is wipe clean.

Packaging is sourced sustainably and in small batches through a Glasgow-based supplier. That means no unnecessary over-ordering and reduced shipping waste.

• Shipping calculated at checkout.
• Free UK delivery on orders over £50.
• Free international shipping thresholds vary by country.
• We collect VAT at checkout for EU orders under €150 via IOSS. Import taxes may still apply elsewhere.

Read our shipping policy here.