Blue plastic bottle of Anforh Texture Shampoo against a blue background
Back label of Anforh Texture Shampoo, showing texture, hold and shine ratings; and how to use instructions
Texture Shampoo
Texture Shampoo
Hand holding the blue plastic bottle of Anforh Texture Shampoo
Male model with textured brown hair in side profile
Texture Shampoo – cleanse, texture and grip, key benefits
Anforh – chosen by over 2,000 customers, 4.7 out of 5 from 250+ reviews
Anforh – created by founder Robin James

Texture Shampoo

Clean Hair That Still Has Grip

Clays Lift Oil and Build-Up

Glycerin and Betaine Keep Moisture

Leaves Hair Full and Ready to Style

£28.00
Taxes included. Plus .

Shipping policy


Order Fulfilment

We ship orders Monday to Friday.

Orders placed before 12 noon GMT/BST on those days will be dispatched the same day.

We do not dispatch orders on weekends or UK Bank Holidays.

 

Delivery Services

We partner with trusted, fully tracked couriers to deliver your order safely and efficiently.

  • UK Orders: Sent via Royal Mail Tracked. You’ll receive a tracking link as soon as your order is on its way.

  • International Haircare Orders: Shipped using Royal Mail International Tracked services.

  • International Fragrance Orders: Due to shipping regulations, all orders containing fragrance are sent via FedEx. Fragrance is classified as a regulated item, so rates are higher, but we’re actively working to reduce this cost.

 

Shipping Costs

Shipping costs are calculated at checkout, based on your delivery address and order contents.

Fragrance is classified as a regulated item, so rates are higher, but we’re actively working to reduce this cost.

We offer free shipping when you reach the minimum spend threshold for your region. This will be automatically applied at checkout.

 

VAT & Duties

Prices adjust based on your shipping country.

  • EU Orders under €150: VAT is collected at checkout, with no import charges on delivery.

  • EU Orders over €150: You may be charged VAT and import duties by your local customs office.

  • Non-EU Countries: VAT and duties may apply at delivery, depending on local regulations (e.g. Switzerland, Norway, Liechtenstein).

 

We recommend checking your local rates via the European Commission website.

 

Order Tracking

Once your order is dispatched, you’ll receive a tracking link via email.

Please note that tracking can take a few hours to activate.


Where We Ship

We currently ship to:

Austria, Belgium, Bosnia and Herzegovina, Bulgaria, Croatia, Cyprus, Denmark, Estonia, Faroe Islands, Finland, Germany, Gibraltar, Greenland, Guernsey, Hong Kong SAR, Hungary, Iceland, Ireland, Isle of Man, Italy, Jersey, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Netherlands, Norway, Poland, Portugal, Romania, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, United Kingdom, United States, and Vatican City.


We’re a growing brand and aim to expand our shipping regions over time.

Note: We do not ship to PO Box addresses.

In stock. Usually dispatched in 1 to 2 working days.
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Over 2,700 customers

Not tested on animals

Based in Edinburgh

A decade of testing

Description

Cleanses hair and scalp while adding texture and grip. The perfect base for styling.

This isn’t your average shampoo. Anforh Texture Shampoo uses kaolin and bentonite clays to absorb oil, lift build-up, and boost natural texture. Glycerin and betaine lock in moisture to keep hair feeling healthy, not dry.

Infused with aloe vera and antioxidant-rich coffee extract, it supports scalp balance and leaves hair feeling clean, full, and ready to style.

 

Why I developed this

"My hair always looked better a few days after washing. It had more body, more grip, more presence. But I knew that skipping washes wasn’t looking after my scalp. We invest in our skin, but too often neglect the scalp, even though it’s just an extension of the face. I created Anforh Texture Shampoo to clean the hair and scalp properly, but leave the hair with texture and fullness - not that soft, slippery finish that so many shampoos give. It’s clean hair that styles.”

- Robin James, Founder of Anforh

How to use

Use whenever your hair needs a refresh.

  • Apply to wet hair.
  • Lather.
  • Rinse.

Cleanses without stripping and adds texture and grip.

Follow with the Anforh Conditioning Treatment for added softness and manageability.

Each bottle includes a Quick Start Guide QR code for tips, routines, and updates from the Anforh community.
Texture, hold and shine

Texture: 3/5
Hold: 1/5
Shine: 1/5

Key ingredients
  • Kaolin Clay & Bentonite - gently remove excess oil and build-up, enhancing texture and supporting natural shape.
  • Glycerin & Betaine - attract and retain moisture, keeping hair soft and scalp balanced.
  • Aloe Vera - soothes the scalp and helps reduce dryness.
  • Dead Sea Salt - opens the hair cuticle to boost natural volume and grip.
  • Coffee Extract - supports thicker, healthier-looking hair with antioxidant-rich caffeine.
  • Panthenol (Pro-Vitamin B5) - smooths the hair cuticle and helps reduce frizz and breakage.
Full ingredients

Aqua, Cocamidopropyl Betaine, Decyl Glucoside, Glycerin, Phenoxyethanol, Hydroxypropyl Methylcellulose,
Xanthan Gum, Magnesium Aluminum Silicate, Panthenol, Bentonite, Kaolin, Maris Sal, Citrus Aurantium Bergamia Fruit Oil,
Limonene, Rosa Damascena Flower Oil, Cymbopogon Flexuosus Oil, Abies Sibirica Oil, Caprylyl Glycol, Linalyl Acetate,
Citronellol, Citral, Citrus Limon Peel Oil, Aloe Barbadensis Leaf Juice Powder, Cyperus Scariosus Root Oil, Pinene, Geraniol,
Linalool, Citrus Aurantium Dulcis Peel Oil Expressed, Citrus Aurantium Flower Oil, Coffea Arabica Seed Extract, Vetiveria
Zizanoides Root Oil, Potassium Sorbate, Sodium Benzoate
Blue plastic bottle of Anforh Texture Shampoo against a blue background
Texture Shampoo Sale price£28.00
£28.00

Built with the community

More than 55,000 responses to the Man For Himself hair quiz helped build a detailed picture of what people actually wanted from their products. More volume, but not stiffness. More texture, but not dryness.

Haircare that works as a routine

Each Anforh hair product has a specific job, but they are designed to work together. The aim is not to make grooming more complicated. It is to give you fewer products that make more sense.

Hand holding the blue glass bottle of Anforh Texture Volume Spray

Blue glass, for a reason

Texture Volume Spray, Styling Cream and Curl Enhancing Cream are housed in blue glass. The tinted glass offers UV protection, helping preserve the integrity of the formula inside. The blue PET bottles used for Texture Shampoo and Conditioning Treatment are shower-safe, durable, and recyclable - made with 30% ocean-prevented post-consumer recycled plastic.

Product reviews

  • 5 stars: 12 (92%)
  • 4 stars: 0 (0%)
  • 3 stars: 1 (8%)
  • 2 stars: 0 (0%)
  • 1 star: 0 (0%)
P
Paul P.
Finally a shampoo that’s does it all

been using the range for last couple of weeks and love the shampoo. I have thinning hair and this shampoo helps with texture but also helps thickening of my hair. So happy with it will be staple of my hair products

B
Burakiosarus
Clean, Invigorated, and smells amazing

I have shorter hair and this shampoo gives it exactly what it needs. It cleanses thoroughly and leaves my scalp feeling refreshed, not dry. After washing, my hair feels light and more alive, with just the right amount of texture for styling. The scent is fresh and understated, the kind that quietly stays with you throughout the day. It’s become my go-to shampoo because it does its job perfectly.

K
KES

Brilliant

T
Tom
Never felt better!

My hair feels and looks amazing! I have struggled with finding the best shampoo for me and finally, I have it!

J
Joshua F.
Texture spray

Was really expecting more from this product specially as it's more expensive than others on the market. My hair at the front is about 5-6 inches at the front and using this spray just doesn't give me anything that it's advertises which is a shame. The ingredients though however do seem very nice and the bottle and packaging are very good and this may work for someone with shorter hair.

R
Ray A.
Great shampoo

I have been using this shampoo for about a month now, and really like it. I have a dry scalp and it has helped with it a lot better than other brands I had been using. ie olaplaex and oribe. Also a little bit goes a long way and shows more texture to my hair when styled!

A
Andrew W.
Adds A Little Something Extra!

Gives just a touch of texture, but builds a solid foundation while still having clean hair. Great product and a little goes a LONG way!

F
Fred
Excellent Results

I have difficult to deal with wavy and curly hair. This product helps a great deal, and makes my hair more manageable. I only need to use a small amount, and I love that the fragrance is subtle and not obnoxiously strong like most hair care brands.

A
Alvin K.
Invigorating

Fantastic wash with an truly invigorating scent! Doesn’t gum up my hair or leave it feeling squeaky either. Switched from my Kevin Murphy Stimulate.Me since they discontinued the conditioner. And I think I have found a new routine for sure. Try it, you won’t be disappointed.

A
Andrew M.
Game changer!

A fantastic shampoo! really unique on the market, leaves hair feeling super clean but not fluffy with a bit of texture ready for styling- a little goes a very long way too! fantastic

M
Mike D.
Best Shampoo I've used

Does exactly as advertised and makes styling hair so much easier before the texture shampoo I was using all sorts of cocktails in order to get some volume and texture in my hair as it's quite fine (& thinning) this shampoo is like a holy grail product which makes my hair look fuller and easier to style almost like I have other styling products in my hair when I don't, just a simple shampoo and blowdry to create the illusion that my hair line isn't quite as thinning as it actually is. Thanks Robin!!!

M
MARK W.
Bad hair begone!

I’ve ALWAYS struggled with my hair, it just goes fluffy after washing and I’ve never had much luck finding a way to stop that. Until now. To be honest I was skeptical but I wash, dry, and my hair just kinda sits right. This is a huge win for me and this is now my regular shampoo. I have short hair but not too short and a blob smaller than a 2p piece foams up very nicely. Smells great too! Very pleased, thank you Robin!

G
Graeme C.
5 star shampoo

Best shampoo I’ve ever used. Delivers on all promises…I’ll be buying again along with the conditioner next time.

Frequently Asked Questions

What does it smell like?

Created with all-natural essential oils, the Anforh Original scent is fresh, woody, and slightly citrusy. Designed to sit close to your hair, this is a subtle and sophisticated scent that doesn’t compete with your signature fragrance.

Key notes:

  • Bergamot - Crisp, green citrus with a clean lift
  • Vetiver - Earthy and grounding with smoky undertones
  • Rose Otto - Soft, floral warmth without sweetness
  • Lemongrass - Bright and herbal with a sharp edge
  • Siberian Fir Needle - Crisp, resinous freshness
  • Nagarmotha (Cypriol) - Deep, woody, and slightly spicy
  • Brazilian Sweet Orange - Smooth, juicy citrus
Can I blow-dry with Texture Volume Spray?

Anforh Texture Volume Spray contains conditioning ingredients - including meadowfoam seed oil - that can help reduce moisture loss when blow-drying. This makes it suitable for use with a hair dryer as part of your styling routine.

How long does it keep?

Unopened: 36 months from manufacture.

Once opened: 12 months.

Do you test on animals?

Absolutely not. We never test on animals.

When will my order ship?

Orders are usually dispatched in 1 to 2 working days, Monday to Friday. You'll get a tracking link by email as soon as your order is on its way.

How much is delivery?

UK orders go by Royal Mail Tracked. Delivery is free once you reach the minimum spend for your country; it's applied automatically. Full rates are in our shipping policy.

Where do you ship?

To the UK, the US and most of Europe. The full list of countries is in our shipping policy. We don't ship to PO boxes.

Will I pay import tax?

EU orders under €150: VAT is collected at checkout, so there's nothing to pay on delivery. EU orders over €150, and countries outside the EU such as Switzerland or Norway, may be charged VAT and duties on delivery.

Can I return it?

Yes, within 14 days of receiving your order, if it's unopened, unused and in its original packaging. Email customercare@anforh.com with your order number first: every return has to be approved before you send it. Return postage is paid by you. Sale items and gift cards can't be returned. Full details in our returns policy.

What if it arrives damaged?

Email us a photo of the damaged item in its packaging, with your order number, as soon as it arrives, and we'll sort it.

All FAQs
Robin James - the founder of Anforh

HI, I’M ROBIN

I created Anforh because I wanted better products for real routines.

After more than a decade of testing grooming products and listening to the Man For Himself community, I knew exactly what was missing. 

Anforh is my answer: purposeful haircare and fragrance, developed with real feedback, proper testing and no unnecessary noise.

Robin James
Founder, Anforh & Man For Himself

READ MY STORY

Explore more

Why Anforh?

Made in the UK

All hair and fragrance products.

Free delivery over £45 (UK)

Applied automatically at checkout.

Fast UK dispatch from Scotland

Usually dispatched in 1 to 2 working days.

Built from 55,000+ responses

From the Man For Himself hair quiz.