We Deserve Better: The Truth About Men’s Grooming Products

When I started Man For Himself back in 2013, launching my own grooming brand wasn’t on the radar. I was making videos from my bedroom, sharing my thoughts on products because, honestly, I couldn’t find anywhere else doing it properly. Fast forward more than a decade and I’ve tested, reviewed, and spoken about hundreds of brands. And the reality is, a lot of them (not all!) still don’t get it.

Too many products either try to wow us with pseudo-science and overcomplicated routines, or insult us with outdated clichés of “rugged” masculinity and nonsense branding. They either talk down to us or don’t speak to us at all.

I created Anforh because I knew we needed more. We needed something that respected us.

Anforh didn’t come from a boardroom or a marketing team. It came from the Man For Himself community that’s been with me through every tutorial, product test, and hairstyle trend. Every piece of feedback, every comment, every “this worked for me” moment shaped what Anforh is today.

I’ve always said that my audience comes first, and Anforh is proof of that. It’s not just a product line. It’s a response to years of conversations with men, like you, who want better.

The modern man isn’t a stereotype. He’s nuanced. He wants to look good and feel confident, but he also wants products that actually work, and that don’t make him feel like he has to choose between clinical and caveman.

Whether you’re a beginner just stepping into grooming, or a seasoned product pro, you deserve options that are well-made, intelligently formulated, and designed with your needs in mind.

With Anforh, I've cut through the fluff. There's no gimmicks, no unnecessary steps, just premium grooming that fits into your life - and enhances it.

Anforh is male-focused because men have historically been overlooked in the grooming world - or worse, been patronised. But while it’s made for men, it’s not exclusive to them. It’s about performance and quality, not gatekeeping.

I know how picky you are (and you should be!). You care about results, about design, about how things feel and fit into your routine. That’s why I’ve obsessed over every detail - from formulation to fragrance to the packaging sitting in your bathroom.

This isn’t just a business venture. It’s my name, my reputation, and my years of experience poured into every product. I’ve self-funded it, led the development, and made the calls, because I want to know - with full confidence - that what you’re using is the best it can be.

Right now, Anforh has three products:

• Texture Volume Spray - your go-to for effortless volume and hold
• Texture Shampoo - a prep product that works with your style, not against it
• Conditioning Treatment - nourishing, lightweight, and genuinely effective

And there’s more coming. I’m already developing new styling products and exploring fragrance, because if you trust me with your hair, I want you to trust me with how you smell too.

If you’ve ever felt unseen in the grooming space, if you’ve ever picked up a product and thought, this isn’t for me - Anforh is for you. This is grooming made with care, built from experience, and grounded in respect for who you are.

Thank you for putting your trust in me.