The smell, packaging, & product all feel premium. Best of all, the results are very effective. I tried mixing it up, some days the spray only itself, other days with morrocan oil clay. I was struck how well the hold was with the product just itself. I did notice, that for texture you have to scrunch it up quite a bit for desired results. Nothing that would leave a negative impact. Its just a few more seconds of styling. I've ordered 3 bottles already, I have no plans of ever going back to my previous prestylers. My only complaint was one of my bottles was missing a fair amount of liquid unfortunately. Can't wait for the new styling clay product. I'd love to order some samples!