






The Complete Hair Routine
The four-step styling system for normal to fine, straight hair. Boosts volume, control, and confidence - every day.
What Does It Do?
Fine, soft, or straight hair can be difficult to style - not because it’s hard to manage, but because most products just aren’t made for it.
The Full Styling Routine is the complete four-step system that gives your hair what it needs to look fuller, feel stronger, and hold its shape.
Start with Texture Shampoo to gently cleanse and add grip at the root, followed by Conditioning Treatment to soften and strengthen without weighing your hair down. Then build volume and shape with Texture Volume Spray, a lightweight thickening and sea salt hybrid that gives the appearance of fuller hair. Finish with Styling Cream - a universal styling product that adds control, natural texture, and flexible hold without stickiness or stiffness.
This is the routine I built for myself. My hair is fine and needs that daily lift - not just to style it, but to feel more confident in it. And I know that so many of you feel the same.
why I developed this
"I’ve always had fine, flat, flyaway hair - and I know how much of a difference it makes when you find products that actually work with it, not against it. For years, I was layering sea salt sprays, thickening sprays, and styling products just to get that bit of lift and texture. But it always felt like a workaround, not a solution.
The Full Styling Routine brings together four daily essentials I developed for myself - products that cleanse, condition, build texture, and style without weighing hair down or making it feel overdone.
The Texture Shampoo cleans the scalp and adds grip, while the Conditioning Treatment moisturises and strengthens without sacrificing volume. Texture Volume Spray gives the appearance of fuller hair, with body and hold, and the Styling Cream is that one dependable product I kept reaching for - whether I was pre-styling, finishing, or just trying to pull everything together on a busy morning.
This isn’t just a routine, it’s the reason I started Anforh - to create products that simplify things, perform well, and make us feel better in our own skin."
– Robin James, Founder of Anforh
how to use
Texture Shampoo:
Use whenever your hair needs a refresh.
- Apply to wet hair.
- Lather.
- Rinse.
Cleanses without stripping and adds texture and grip.
Conditioning Treatment:
Either:
- After shampooing with Texture Shampoo: Apply to clean, damp hair. Leave in for 1–2 minutes. Rinse thoroughly.
- As a weekly treatment: Leave in for up to 5 minutes before rinsing. Ideal when your hair needs a little extra care.
Texture Volume Spray
For natural texture: Shake well before use. Spritz into towel-dried hair. Scrunch and shape it into place. Leave to air-dry for natural-looking texture and movement.
For volume and thickness: Shake well before use. Spritz into towel-dried hair. Use a hairdryer and your hands to lift from root to tip. Style as is, or finish with your preferred product.
Styling Cream
Work a small amount into dry or damp hair. Style as desired.
Texture | Hold | Shine
Texture Shampoo
Texture: 3/5
Hold: 1/5
Shine: 1/5
Conditioning Treatment
Texture: 1/5
Hold: 1/5
Shine: 3/5
Texture Volume Spray
Texture: 4/5
Hold: 2/5
Shine: 1/5
Styling Cream
Texture: 3/5
Hold: 3/5
Shine: 3/5
Key Ingredients
Texture Shampoo:
- Kaolin Clay & Bentonite - gently remove excess oil and build-up, enhancing texture and supporting natural shape.
- Glycerin & Betaine - attract and retain moisture, keeping hair soft and scalp balanced.
- Aloe Vera - soothes the scalp and helps reduce dryness.
- Dead Sea Salt - opens the hair cuticle to boost natural volume and grip.
- Coffee Extract - supports thicker, healthier-looking hair with antioxidant-rich caffeine.
- Panthenol (Pro-Vitamin B5) - smooths the hair cuticle and helps reduce frizz and breakage.
Conditioning Treatment:
- Plant-Based Keratin (Hydrolysed Vegetable Protein) - helps support the hair’s natural structure for stronger, healthier-looking hair.
- Argan Oil - smooths, softens, and adds subtle shine without greasiness.
- Shea Butter & Coconut Oil - deeply nourish and condition the hair, leaving it soft and manageable.
- Panthenol (Provitamin B5) – improves elasticity and locks in moisture to reduce frizz and split ends.
- Sea Buckthorn Oil - rich in antioxidants to boost overall hair health and vitality.
- Coffee Extract - supports scalp and hair condition with antioxidant protection.
- Kaolin & Bentonite Clays - help clarify the scalp and promote natural texture, without heaviness.
Texture Volume Spray
Epsom Salt (Magnesium Sulphate) & Sea Salt (Sodium Chloride) - boost volume, texture, and lift at the roots.
Coffee Extract - rich in antioxidants to help repair damage and support thicker, healthier-looking hair.
Aloe Vera - calms the scalp and hydrates the hair fibre.
Sandalwood Hydrolat - soothes the scalp and helps calm irritation, promoting a balanced scalp environment.
Witch Hazel - balances oil production and soothes the scalp.
Sea Kelp Extract - supports scalp health and strengthens hair.
Meadowfoam Seed Oil - conditions lightly without any greasy feel.
Styling Cream
Glycerin – draws in moisture to keep hair hydrated without greasiness.
Pisum Sativum (Pea) Peptide – helps boost hair thickness and increase volume.
Vegan Keratin Complex (Hydrolysed Corn, Wheat & Soy Proteins) – supports the hair’s natural strength and structure.
Green Tea Extract – rich in antioxidants to help protect and condition the hair.
Panthenol (Provitamin B5) – improves elasticity and helps reduce frizz and breakage.
Caffeine – stimulates the scalp to help promote healthy-looking hair.
Scent
Created with all-natural essential oils, the Anforh Original scent is fresh, woody, and slightly citrusy. Designed to sit close to your hair, this is a subtle and sophisticated scent that doesn’t compete with your signature fragrance.
Key notes:
- Bergamot - Crisp, green citrus with a clean lift
- Vetiver - Earthy and grounding with smoky undertones
- Rose Otto - Soft, floral warmth without sweetness
- Lemongrass - Bright and herbal with a sharp edge
- Siberian Fir Needle - Crisp, resinous freshness
- Nagarmotha (Cypriol) - Deep, woody, and slightly spicy
- Brazilian Sweet Orange - Smooth, juicy citrus
Packaging
The blue PET bottles used for Texture Shampoo and Conditioning Treatment are shower-safe, durable, and recyclable - made with 30% ocean-prevented post-consumer recycled plastic, collected from coastal regions to stop plastic from reaching the sea. The design keeps your bathroom clean and minimal, with packaging that performs as well as the product inside.
Anforh Styling Cream is housed in a blue glass jar. We've chosen this not just for looks, but to support performance. The tinted glass offers UV protection, helping preserve the integrity of the formula inside.
Texture Volume Spray is housed in a bold 100 ml blue glass bottle. We've chosen this not just for looks, but to support performance. The tinted glass offers UV protection, helping preserve the integrity of the formula inside.
Packaging is sourced sustainably and in small batches through a Glasgow-based supplier. That means no unnecessary over-ordering and reduced shipping waste.
The Anforh Washbag is made from 100% cotton canvas. The interior is 100% polyester. The washbag is wipe clean.
Packaging is sourced sustainably and in small batches through a Glasgow-based supplier. That means no unnecessary over-ordering and reduced shipping waste.
Full Ingredients list
Texture Shampoo:
Aqua, Cocamidopropyl Betaine, Decyl Glucoside, Glycerin, Phenoxyethanol, Hydroxypropyl Methylcellulose,
Xanthan Gum, Magnesium Aluminum Silicate, Panthenol, Bentonite, Kaolin, Maris Sal, Citrus Aurantium Bergamia Fruit Oil, Limonene, Rosa Damascena Flower Oil, Cymbopogon Flexuosus Oil, Abies Sibirica Oil, Caprylyl Glycol, Linalyl Acetate, Citronellol, Citral, Citrus Limon Peel Oil, Aloe Barbadensis Leaf Juice Powder, Cyperus Scariosus Root Oil, Pinene, Geraniol, Linalool, Citrus Aurantium Dulcis Peel Oil Expressed, Citrus Aurantium Flower Oil, Coffea Arabica Seed Extract, Vetiveria
Zizanoides Root Oil, Potassium Sorbate, Sodium Benzoate
Conditioning Treatment:
Aqua, Cetearyl Alcohol, Behentrimonium Methosulfate, Glycerin, Butyrospermum Parkii Butter, Cocos Nucifera
Oil, Phenoxyethanol, Kaolin, Hippophae Rhamnoides Fruit Oil, Maris Sal, Bentonite, Citrus Aurantium Bergamia Fruit Oil, Aloe Barbadensis Leaf Juice Powder, Limonene, Rosa Damascena Flower Oil, Cymbopogon Flexuosus Oil, Abies Sibirica Oil, Caprylyl Glycol, Panthenol, Linalyl Acetate, Citronellol, Citral, Citrus Limon Peel Oil, Cyperus Scariosus Root Oil, Pinene, Geraniol, Linalool, Citrus Aurantium Dulcis Peel Oil Expressed, Citrus Aurantium Flower Oil, Coffea Arabica Seed Extract, Vetiveria Zizanoides Root Oil, Potassium Sorbate, Sodium Benzoate
Texture Volume Spray:
Aqua, Magnesium Sulfate, Glycerin, Santalum Spicatum Wood Water, Hamamelis Virginiana Extract, PEG-40
Hydrogenated Castor Oil, Polysorbate 20, Maris Sal, Limnanthes Alba Seed Oil, Phenoxyethanol, Alcohol Denat., Macrocystis
Pyrifera Extract, Citrus Aurantium Bergamia Fruit Oil, Caprylyl Glycol, Limonene, Rosa Damascena Flower Oil, Cymbopogon
Flexuosus Oil, Abies Sibirica Oil, Linalyl Acetate, Citronellol, Coffea Arabica Seed Extract, Citral, Citrus Limon Peel Oil, Cyperus
Scariosus Root Oil, Pinene, Geraniol, Linalool, Citrus Aurantium Dulcis Peel Oil Expressed, Citrus Aurantium Flower Oil, Beta-
Caryophyllene, Citrus Aurantium Dulcis Peel Oil, Eugenol, Farnesol, Geranyl Acetate, Potassium Sorbate, Sodium Benzoate,
Vetiveria Zizanoides Root Oil, Terpinolene, Aloe Barbadensis Leaf Juice Powder, Terpineol
Styling Cream:
Aqua, Cera Microcristallina, Paraffinum Liquidum, Pentaerythrityl Distearate, VP/VA Copolymer, Glycerin, Cetearyl Alcohol, Glyceryl Stearate SE, Pisum Sativum Peptide, Glyceryl Stearate, PEG-100 Stearate, PEG-40 Hydrogenated Castor Oil, Sorbitan Stearate, Phenoxyethanol, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Citrus Aurantium Bergamia Fruit Oil, Limonene, Rosa Damascena Flower Oil, Cymbopogon Flexuosus Oil, Abies Sibirica Oil, Caffeine, Ethylhexylglycerin, Panthenol, Sodium Hydroxide, Linalyl Acetate, Camellia Sinensis Leaf Extract, Hydrolyzed Corn Protein, Hydrolyzed Soy Protein, Hydrolyzed Wheat Protein, Citronellol, Citral, Citrus Limon Peel Oil, Cyperus Scariosus Root Oil, Leuconostoc/Radish Root Ferment Filtrate, Pinene, Geraniol, Linalool, Citrus Aurantium Dulcis Peel Oil Expressed, Citrus Aurantium Flower Oil, Citrus Aurantium Peel Oil, Beta Caryophyllene, Citrus Aurantium Dulcis Peel Oil, Eugenol, Farnesol, Potassium Sorbate, Sodium Benzoate, Geranyl Acetate, Vetiveria Zizanoides Root Oil, Terpinolene, Terpineol
Shipping
- Shipping calculated at checkout.
- Free UK delivery on orders over £50.
- Free international shipping thresholds vary by country.
- We collect VAT at checkout for EU orders under €150 via IOSS. Import taxes may still apply elsewhere.
Read our shipping policy here.

Choose options







Featured in...









- 5 stars: 118 (81%)
- 4 stars: 13 (9%)
- 3 stars: 11 (8%)
- 2 stars: 2 (1%)
- 1 star: 1 (1%)
I absolutely love this spray.
The amount of texture i get is insane, just a few sprays and boom instant magic. The fragrance is unique on its own.. this spray on its own gives great styles, and paired with a good matte paste you have “Celebrity Hair style.”
Hi Robin,
I hope you’ll ever read this. I’ve been following you for so many years as an Italian, and your videos have been incredibly helpful. They’ve given me the confidence to style my very fine, straight hair and taught me the best products to use.
I’ve been trying the Texture Volume Spray for a while now, and I can’t recommend it enough. It’s exactly what it says on the tin, and it’s a huge improvement over my previous product, the Aveda Thickening Tonic.
I’m really looking forward to your new products, especially anything for styling.
Thank you for all these years of tutorials, guides, and reviews.
Kind regards,
Federico
Finally, my hair type has a product which feels like it is made for me! My hair is so limp and fly away, but now I have amazing texture to it. Even my colleagues have noticed. My confidence is through the roof.
As someone in my late 50s, I've spent years trying different hair products in search of the perfect styling cream. Most were either too sticky, left my hair feeling heavy, or didn't provide enough hold.
Then I discovered Anforh Styling Cream—and wow, what a difference! It holds my hair perfectly without any stickiness, has an amazing scent, and adds fantastic volume to my fine hair.
This is hands down the best styling product I've used. I highly recommend it—buy this product, you won't be disappointed!
I always use the styling cream as a top up when my hair has gone through it during the day and needing that little refresher for the night.
Very very good.
This spray is everything my hair needs. Naturally my hair is fine and flat, this spray produces a textured look without any greasy texture or appearance. I have used it regularly over a 4 month period, both on long and short hair. This spray performed very well on both hair lengths, styling was a breeze. The smell is very fresh.
Thank you Robin, this product is exactly what I’ve been longing for!
The flexibility throughout the day is increidble, its not sticky and it lasts even post gym, smells great too.
This styling cream is so good — the hold actually lasts all day but your hair still feels flexible, not stiff. And it smells amazing, which honestly makes using it even better.
This is exactly what my styling routine was missing. TVS, paired with the texturizing shampoo, gives my thinning strands a noticeable lift. I absolutely love the scent — it’s clean, energizing, and genuinely refreshing!
Anforh Styling Cream
The product feels well-researched and thoughtfully made, not just profit-driven.
Routine: applied to towel-dried hair after shower, then blow-dried into shape.
Results: excellent volume, strong hold, and a natural super-matte finish.
Works perfectly as a prestyler; often no need for additional products.
Occasionally supplemented with clay for stray hairs in formal settings.
Ideal for those who want styled hair that looks effortless and product-free.
I previously used Paul Mitchell Fast Form for my curly/wavy hair but this product is far superior! It keeps my hair soft and controlled, without looking like it's loaded with hair product. I'm able to use it while letting my hair air dry, which is a huge time saver. Anyone with hair type like mine knows how hard it is to find a product that keeps your hair looking presentable without having that "ton of hair product" look.
OG formulation of TVS was amazing. It did exactly as the name suggests, it gave your hair nice texture and great volume that stayed all day.
This new formula is well just a bit naff. The moment you apply it and start working with it you can tell it hasn't got the grip of the previous version, yes it does adds texture to the hair and it adds volume but that volume lasts a matter of minute's.
Hey Daz,
Thanks for leaving a review, and I’m really sorry to hear you’re not enjoying it.
Just to clarify, the formulation of TVS hasn’t changed - the only tweak was to the scent. We added a bit of lemongrass to give it a fresher lift, but the texture and hold should still be exactly as before.
How are you applying it? I know you’ve probably tried it a few different ways, but I’d be happy to help if you’re open to it. Sometimes small application tweaks can make a big difference.
Robin
The undisputed heavyweight champion of hair products! There is no better, worth every penny!
Bolume and texture all day long!
been using the range for last couple of weeks and love the shampoo. I have thinning hair and this shampoo helps with texture but also helps thickening of my hair. So happy with it will be staple of my hair products
I’ve been really impressed with how easy this is to use. I apply it to towel-dried hair, give it a light ruffle, and it instantly adds volume without any stickiness or stiffness. It looks natural and holds its shape throughout the day. The scent is subtle but genuinely lovely, clean and elevated without being overpowering. Even on days when I’m just at home or running errands, it makes my hair feel fresh and styled without the effort
I use this a couple of times a week and it’s quickly become a regular part of my routine. It leaves my hair soft and manageable but never heavy or flat. There’s a nice sense of nourishment that lasts, and styling afterwards is effortless. The scent is one of my favourite parts, modern, crisp and calming.
I have shorter hair and this shampoo gives it exactly what it needs. It cleanses thoroughly and leaves my scalp feeling refreshed, not dry. After washing, my hair feels light and more alive, with just the right amount of texture for styling. The scent is fresh and understated, the kind that quietly stays with you throughout the day. It’s become my go-to shampoo because it does its job perfectly.
Texture Volume Spray
Brilliant
My hair feels and looks amazing! I have struggled with finding the best shampoo for me and finally, I have it!
I've got a super sensitive scalp and this is one of the only styling products I've found that I can use consistently without irritation. Texture is great and it smells nice, I highly recommend.
Texture Volume Spray
Was really expecting more from this product specially as it's more expensive than others on the market. My hair at the front is about 5-6 inches at the front and using this spray just doesn't give me anything that it's advertises which is a shame. The ingredients though however do seem very nice and the bottle and packaging are very good and this may work for someone with shorter hair.
Texture Volume Spray
I have been using this shampoo for about a month now, and really like it. I have a dry scalp and it has helped with it a lot better than other brands I had been using. ie olaplaex and oribe. Also a little bit goes a long way and shows more texture to my hair when styled!
Great product for all our families hair
Adds texture to soft hair
Love it
Gives just a touch of texture, but builds a solid foundation while still having clean hair. Great product and a little goes a LONG way!
A Decade Of Research
UK Made
Shipped in 24 Hours
Trusted by +4,000 men