The Texture Routine

“As a man with fine, soft, flyaway hair, I know how difficult it can be to get lift, grip, and texture without weighing your hair down. I created this routine to fix that. These three products work together to cleanse the scalp, strengthen the hair, and give it the texture and volume it needs to style well and stay in place. No layering, no guessing - just a routine that works.”

- Robin James, Founder of Anforh

1. Texture Shampoo - Apply to wet hair, lather, rinse. Use as needed.
2. Conditioning Treatment - Use after Texture Shampoo or weekly as a treatment. Work into damp hair, leave 1-2 mins (or longer for deeper treatment), then rinse.
3. Texture Volume Spray – Shake well before use. Spritz into towel-dried hair. Air-dry for natural movement or blow-dry for volume and lift.
   
   Each bottle includes a Quick Start Guide QR code for tips, routines, and updates from the Anforh community.

• Kaolin & Bentonite Clays - cleanse, clarify, and add texture
• Glycerin & Betaine - hydrate hair and balance the scalp
• Plant-Based Keratin & Panthenol - strengthen and protect
• Sea Salt, Epsom Salt, Coffee Extract - boost texture and support scalp health
• Shea Butter, Coconut & Argan Oils - soften and nourish without weight

Created with all-natural essential oils, the Anforh Original scent is fresh, woody, and slightly citrusy. Designed to sit close to your hair, this is a subtle and sophisticated scent that doesn’t compete with your signature fragrance.

Key notes:

• Bergamot - Crisp, green citrus with a clean lift
• Vetiver - Earthy and grounding with smoky undertones
• Rose Otto - Soft, floral warmth without sweetness
• Lemongrass - Bright and herbal with a sharp edge
• Siberian Fir Needle - Crisp, resinous freshness
• Nagarmotha (Cypriol) - Deep, woody, and slightly spicy
• Brazilian Sweet Orange - Smooth, juicy citrus

Texture Volume Spray is housed in a bold 100 ml blue glass bottle. We've chosen this not just for looks, but to support performance. The tinted glass offers UV protection, helping preserve the integrity of the formula inside. The fine-mist atomiser gives you even, controlled coverage with no clumps or crunch.

The blue PET bottles used for Texture Shampoo and Conditioning Treatment are shower-safe, durable, and recyclable - made with 30% ocean-prevented post-consumer recycled plastic, collected from coastal regions to stop plastic from reaching the sea. The design keeps your bathroom clean and minimal, with packaging that performs as well as the product inside.

Packaging is sourced sustainably and in small batches through a Glasgow-based supplier. That means no unnecessary over-ordering and reduced shipping waste.

• Shipping calculated at checkout.
• Free UK delivery on orders over £50.
• Free international shipping thresholds vary by country.
• We collect VAT at checkout for EU orders under €150 via IOSS. Import taxes may still apply elsewhere.

Read our shipping policy here.