I’m Robin, the founder of Anforh.

I’ve always believed that how we look plays a big part in how we feel, and for me, grooming has always been about more than just products. It’s about confidence, care, and control.

My Journey with Hair

I was born in a small town called Forres in the northeast of Scotland. At around age 14, something clicked. A new Boots opened on the high street, and I remember walking in and seeing the shelves lined with hair products. Gels, sprays, waxes, pastes - it felt like a whole new world.

That was the moment I realised how much grooming could impact how I felt. Buying those products, experimenting with them, and seeing how they changed my hair (and mood) became something I looked forward to.

From Passion to Profession

In April 2013, I filmed my first YouTube video in my bedroom in southeast London. It really was a different time. I didn’t  have autofocus on my camera and had to lean in with a wooden spoon to try and get the focus right. It was out of focus, the lighting was terrible, the sound was crackly… but it was honest.

I was sharing my own experience with hair. I have very fine, flyaway hair. Even though I have a lot of it, it often looks flat and thin - especially without product. I’d get comments online saying, “Are you thinning?” or “You’re losing your hair,” and it knocked my confidence. But it also fuelled my passion to explore, test, and understand haircare more deeply.

Over the past 12 years, I’ve reviewed hundreds of grooming products. I’ve built a digital community of like-minded men who care about how they look and feel, and who’ve influenced every step of my content, and now, my product range.

Creating Anforh

Anforh was born from both personal need and years of shared experience. I’ve run surveys, launched quizzes, and spoken with thousands of men about their hair. One quiz alone on ManForHimself.com has had over 55,000 completions -  giving me real insight into hair types, concerns, and routines.

Anforh is a range designed for us: men who want high-performance haircare that works, feels good, and makes a difference.

Why I Developed These Products

Texture Volume Spray

My hair is fine, flat, and flyaway. Without the right product, I just don’t feel confident. For years, I layered thickening sprays with sea salt sprays to get volume, texture, and hold - but it was time-consuming and never quite right. I created Anforh Texture Volume Spray to do it all in one: lift, body, and texture, without the crunch, the dryness, or the time-consuming routine.

Texture Shampoo

My hair always looked better a few days after washing. It had more body, more grip, more presence. But I knew that skipping washes wasn’t looking after my scalp. We invest in our skin, but too often neglect the scalp, even though it’s just an extension of the face. I created Anforh Texture Shampoo to clean the hair and scalp properly, but leave the hair with texture and fullness - not that soft, slippery finish that so many shampoos give. It’s clean hair that styles.

Conditioning Treatment

I’ve always hated how most conditioners leave my hair feeling flat, heavy, and too smooth to style. I wanted something that actually cared for the hair - adding moisture and strength - without compromising on volume or movement. That’s why I developed Anforh Conditioning Treatment.

It’s lightweight but effective, designed to be used less frequently than shampoo - which is why it comes in a smaller size. Whether it’s a quick conditioning step after the Anforh Texture Shampoo or a weekly treatment when your hair needs more, this gives you softness, strength, and manageability without the weight.

The Anforh Ethos

Simplicity in design. Complexity in formula.

Anforh is built on clarity, confidence, and performance. These are products that look great and work even harder. But beyond aesthetics and efficacy, thoughtful design also means thinking long-term.

Each formula is developed with performance-first ingredients. Each bottle is created for real-life use, and real environmental responsibility.

• Texture Volume Spray: housed in blue glass - weighty, tactile, and built to last.
• Texture Shampoo and Conditioning Treatment: Bottled in blue PET plastic.
• Made from 30% post-consumer recycled material (PCR).
  • This is ocean-prevented plastic, collected from high-risk coastal areas to stop waste before it enters the sea.
  • It’s a small shift upstream that helps get to the root of the problem.
• Water-resistant labels: designed to withstand showers, grease, and heat.
• QR codes: scan for evolving Quick Start Guides and real-world usage feedback
• Texture/ Hold/ Shine scales: clear, honest expectations at a glance.

This isn’t about creating just another product, it’s about creating products that add real value.

Anforh is personal to me because I know what it feels like to not love how your hair looks. I’ve built these products to give you confidence, control, and simplicity - without compromise. I hope they become part of your routine like they have mine.