{"title":"Hair Routines","description":"\u003cp data-start=\"2253\" data-end=\"2447\"\u003eCurated product sets designed to simplify your routine and deliver consistent results. Each routine combines complementary products to help you get the most out of your hair with minimal effort.\u003c\/p\u003e","products":[{"product_id":"the-clean-routine","title":"The Clean Routine","description":"\u003cp\u003eThis two-step routine cleanses the hair and scalp while building in natural grip and texture - perfect for fuller-looking, lived-in styles.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTexture Shampoo\u003c\/strong\u003e uses kaolin and bentonite clays to lift oil and build-up while boosting volume at the roots. Coffee extract supports a healthy scalp, and glycerin helps lock in moisture.\u003c\/p\u003e\n\u003cp\u003eFollow with \u003cstrong\u003eConditioning Treatment\u003c\/strong\u003e to strengthen and soften the hair without weighing it down. Plant-based keratin, shea butter, and panthenol deliver hydration and control - keeping hair light, manageable, and ready to style.\u003c\/p\u003e","brand":"Anforh","offers":[{"title":"Default Title","offer_id":47696746217710,"sku":null,"price":48.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/7279\/9726\/files\/Anforh-Texture-Bundle-Texture-Shampoo-Conditioning-Treatment-Blue-Background.jpg?v=1751491527"},{"product_id":"the-prep-style-routine","title":"The Prep + Style Routine","description":"\u003cp class=\"p1\"\u003eThe foundation of every good hairstyle: texture, shape, and control.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eStart with \u003cspan class=\"s1\"\u003e\u003cb\u003eAnforh Texture Volume Spray\u003c\/b\u003e\u003c\/span\u003e, a pre-styler that lifts at the roots, adds grip, and gives the appearance of thicker, fuller hair. A blend of Epsom and sea salts builds natural texture and volume, while coffee extract, aloe vera, and sandalwood hydrolat support the scalp and leave hair soft and touchable — never crunchy or sticky.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFollow with \u003cspan class=\"s1\"\u003e\u003cb\u003eAnforh Styling Cream\u003c\/b\u003e\u003c\/span\u003e, a universal styling product for control and movement without stiffness. Use it to define, shape, and smooth - whether your hair is short, medium, or long. It provides flexible hold with a natural finish and is formulated with pea peptide, caffeine, and panthenol to support healthier-looking hair over time.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eTwo steps. One routine. Built for effortless, everyday styling.\u003c\/p\u003e","brand":"Anforh","offers":[{"title":"Default Title","offer_id":47696793993454,"sku":null,"price":50.4,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/7279\/9726\/files\/Anforh-The-Prep-Style-Routine-Hair-Men.jpg?v=1764260924"},{"product_id":"the-texture-routine","title":"The Texture Routine","description":"\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eThe Texture Routine\u003c\/b\u003e\u003c\/span\u003e is your all-in-one set for healthier, better-looking, and easier-to-style hair.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eStart with \u003cspan class=\"s1\"\u003e\u003cb\u003eTexture Shampoo\u003c\/b\u003e\u003c\/span\u003e to deeply cleanse and prep the hair. Follow with \u003cspan class=\"s1\"\u003e\u003cb\u003eConditioning Treatment\u003c\/b\u003e\u003c\/span\u003e for hydration, strength, and softness - without weight. Finish with \u003cspan class=\"s1\"\u003e\u003cb\u003eTexture Volume Spray\u003c\/b\u003e\u003c\/span\u003e for instant lift, body, and texture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEverything you need, nothing you don’t.\u003c\/p\u003e","brand":"Anforh","offers":[{"title":"Default Title","offer_id":47707186004206,"sku":null,"price":75.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/7279\/9726\/files\/Anforh-Texture-Bundle-Texture-Volume-Spray-TVS-Texture-Shampoo-Conditioning-Treatment-Blue-Background_be8cfabf-94ab-494e-a42f-049093b47588.jpg?v=1751221996"},{"product_id":"the-full-styling-routine","title":"The Full Styling Routine","description":"\u003cp class=\"p1\"\u003eFine, soft, or straight hair can be difficult to style - not because it’s hard to manage, but because most products just aren’t made for it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003ci\u003eThe Full Styling Routine\u003c\/i\u003e is the complete four-step system that gives your hair what it needs to look fuller, feel stronger, and hold its shape. \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eStart with \u003cspan class=\"s1\"\u003e\u003cb\u003eTexture Shampoo\u003c\/b\u003e\u003c\/span\u003e to gently cleanse and add grip at the root, followed by \u003cspan class=\"s1\"\u003e\u003cb\u003eConditioning Treatment\u003c\/b\u003e\u003c\/span\u003e to soften and strengthen without weighing your hair down. Then build volume and shape with \u003cspan class=\"s1\"\u003e\u003cb\u003eTexture Volume Spray\u003c\/b\u003e\u003c\/span\u003e, a lightweight thickening and sea salt hybrid that gives the appearance of fuller hair. Finish with \u003cspan class=\"s1\"\u003e\u003cb\u003eStyling Cream\u003c\/b\u003e\u003c\/span\u003e - a universal styling product that adds control, natural texture, and flexible hold without stickiness or stiffness.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is the routine I built for myself. My hair is fine and needs that daily lift - not just to style it, but to feel more confident in it. And I know that so many of you feel the same.\u003c\/p\u003e","brand":"Anforh","offers":[{"title":"Default Title","offer_id":47719597932782,"sku":null,"price":93.5,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/7279\/9726\/files\/Anforh-The-Full-Styling-Routine-Hair-Men.jpg?v=1764260909"},{"product_id":"the-curl-routine","title":"The Curl Routine","description":"\u003cp class=\"p1\"\u003eCurly, wavy, or coily hair deserves more than a generic shampoo and a sticky styling product. \u003ci\u003eThe Curl Routine\u003c\/i\u003e gives you everything you need - \u003cem\u003eand nothing you don’t\u003c\/em\u003e - to cleanse, condition, and style your texture with confidence.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is the routine that takes care of your curls from start to finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eStart with \u003cspan class=\"s1\"\u003e\u003cb\u003eTexture Shampoo\u003c\/b\u003e\u003c\/span\u003e to gently cleanse and remove build-up without stripping your hair of its natural moisture. Follow with \u003cspan class=\"s1\"\u003e\u003cb\u003eConditioning Treatment\u003c\/b\u003e\u003c\/span\u003e, which hydrates, strengthens, and softens - all without making your hair too smooth to style.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThen finish with \u003cspan class=\"s1\"\u003e\u003cb\u003eCurl Enhancing Cream\u003c\/b\u003e\u003c\/span\u003e, a one-and-done styler that defines shape, controls frizz, and adds hold without greasiness, heaviness, or crunch. Whether you’re air drying or diffusing, it gives you that lived-in, feel-good texture that lasts all day.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo trial and error. No mixing five different brands. Just one routine that works.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBecause curly hair isn’t difficult - it just needs the right products.\u003c\/p\u003e","brand":"Anforh","offers":[{"title":"Default Title","offer_id":47719699775726,"sku":null,"price":73.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/7279\/9726\/files\/Anforh-The-Curl-Routine-Curly-Hair-Men.jpg?v=1764261362"},{"product_id":"the-complete-edit","title":"The Complete Edit","description":"\u003cp class=\"p1\"\u003eThe full Anforh experience, in one definitive set.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eThe Complete Edit\u003c\/b\u003e\u003c\/span\u003e includes every Anforh product - created to work together and cover every step of your grooming and fragrance routine. From shampoo and conditioner, to styling and scent, this is the bundle for those who want it all.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eStart with \u003cspan class=\"s1\"\u003e\u003cb\u003eTexture Shampoo\u003c\/b\u003e\u003c\/span\u003e to cleanse while adding grip and body. Follow with the \u003cspan class=\"s1\"\u003e\u003cb\u003eConditioning Treatment\u003c\/b\u003e\u003c\/span\u003e to hydrate, strengthen, and smooth without flattening texture.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eTexture Volume Spray\u003c\/b\u003e\u003c\/span\u003e preps the hair with lift and hold, while \u003cspan class=\"s1\"\u003e\u003cb\u003eCurl Enhancing Cream\u003c\/b\u003e\u003c\/span\u003e defines curls, coils, and waves without weight or crunch. \u003cspan class=\"s1\"\u003e\u003cb\u003eStyling Cream\u003c\/b\u003e\u003c\/span\u003e finishes the routine – a universal styler for control, shape, and natural movement across all lengths.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThen choose your scent:\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eAire\u003c\/b\u003e\u003c\/span\u003e for freshness, focus, and everyday energy.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eKist\u003c\/b\u003e\u003c\/span\u003e for warmth, calm, and closeness.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003eSorn\u003c\/b\u003e\u003c\/span\u003e for boldness, depth, and seduction.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is a complete routine built with texture, versatility, and performance in mind.\u003c\/p\u003e","brand":"Anforh","offers":[{"title":"Default Title","offer_id":47719765213422,"sku":null,"price":289.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/7279\/9726\/files\/Anforh-The-Complete-Edit-Products-Men_c8cc61e4-30c2-4c4f-9257-f64a0ce4d079.jpg?v=1764268228"}],"url":"https:\/\/anforh.com\/collections\/hair-routines.oembed","provider":"Anforh","version":"1.0","type":"link"}