{"title":"Curls, Coils + Waves","description":null,"products":[{"product_id":"texture-shampoo","title":"Texture Shampoo","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eCleanses hair and scalp while adding texture and grip. The perfect base for styling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis isn’t your average shampoo. Anforh Texture Shampoo uses kaolin and bentonite clays to absorb oil, lift build-up, and boost natural texture. Glycerin and betaine lock in moisture to keep hair feeling healthy, not dry.\u003c\/p\u003e\n\u003cp\u003eInfused with aloe vera and antioxidant-rich coffee extract, it supports scalp balance and leaves hair feeling clean, full, and ready to style.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Anforh","offers":[{"title":"Default Title","offer_id":46117090459886,"sku":"ANF-HR-TSH-001","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/7279\/9726\/files\/Anforh-Texture-Shampoo-Blue-Spray.jpg?v=1751221996"},{"product_id":"conditioning-treatment","title":"Conditioning Treatment","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eHydrates and strengthens without weighing hair down. Conditioned hair that still styles.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eUnlike traditional conditioners that leave your hair flat, heavy, or too soft to style, the Anforh Conditioning Treatment delivers care without compromise. It hydrates, strengthens, and smooths, but preserves the texture you need for styling.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eFormulated with plant-based keratin (hydrolysed vegetable protein) to reinforce and repair, argan oil for lightweight nourishment, and panthenol (pro-vitamin B5) to lock in moisture, this is conditioning that works behind the scenes. No greasy finish, no residue - just healthier hair that holds its shape.\u003c\/span\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eThis is for men who want performance, not fluff. A conditioning treatment you’ll actually want to use\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Anforh","offers":[{"title":"Default Title","offer_id":46117090787566,"sku":"ANF-HR-CTR-001","price":26.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/7279\/9726\/files\/Anforh-Conditioning-Treatment-Blue-Spray.jpg?v=1764261362"},{"product_id":"curl-enhancing-cream","title":"Curl Enhancing Cream","description":"\u003cp data-renderer-start-pos=\"43\"\u003eThis is your one-and-done. A multi-use product for curls, coils, and waves that defines shape, controls frizz, and adds hold - all without greasiness, heaviness, or crunch.\u003c\/p\u003e\n\u003cp data-renderer-start-pos=\"217\"\u003eFor too long, guys with textured hair have been overlooked. Most products are too sticky, too shiny, or simply not made with your curls, coils, and waves in mind. Anforh Curl Enhancing Cream changes that.\u003c\/p\u003e\n\u003cp data-renderer-start-pos=\"423\"\u003eUse it on its own to style and define, or as part of a routine to prep and shape. Whether you air dry or diffuse, this cream gives light hold, control, and lasting definition, all without sacrificing the natural look and feel of your hair.\u003c\/p\u003e\n\u003cp data-renderer-start-pos=\"664\"\u003ePowered by shea butter, babassu oil, and argan oil to soften and nourish, with hydrolysed rice protein to support shape and structure. Squalane, glycerin, and panthenol lock in moisture and reduce frizz. And cetrimonium chloride smooths and conditions, making your hair easier to style and manage.\u003c\/p\u003e\n\u003cp data-renderer-start-pos=\"963\"\u003eOne product. No faff. Curls, coils and waves that actually work how you want them to.\u003c\/p\u003e","brand":"Anforh","offers":[{"title":"Default Title","offer_id":47151868051694,"sku":"AN-CEC-06","price":28.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/7279\/9726\/files\/Anforh-Curl-Enhacing-Cream-Jar-Blue.jpg?v=1762353057"},{"product_id":"the-curl-routine","title":"The Curl Routine","description":"\u003cp class=\"p1\"\u003eCurly, wavy, or coily hair deserves more than a generic shampoo and a sticky styling product. \u003ci\u003eThe Curl Routine\u003c\/i\u003e gives you everything you need - \u003cem\u003eand nothing you don’t\u003c\/em\u003e - to cleanse, condition, and style your texture with confidence.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThis is the routine that takes care of your curls from start to finish.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eStart with \u003cspan class=\"s1\"\u003e\u003cb\u003eTexture Shampoo\u003c\/b\u003e\u003c\/span\u003e to gently cleanse and remove build-up without stripping your hair of its natural moisture. Follow with \u003cspan class=\"s1\"\u003e\u003cb\u003eConditioning Treatment\u003c\/b\u003e\u003c\/span\u003e, which hydrates, strengthens, and softens - all without making your hair too smooth to style.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThen finish with \u003cspan class=\"s1\"\u003e\u003cb\u003eCurl Enhancing Cream\u003c\/b\u003e\u003c\/span\u003e, a one-and-done styler that defines shape, controls frizz, and adds hold without greasiness, heaviness, or crunch. Whether you’re air drying or diffusing, it gives you that lived-in, feel-good texture that lasts all day.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eNo trial and error. No mixing five different brands. Just one routine that works.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eBecause curly hair isn’t difficult - it just needs the right products.\u003c\/p\u003e","brand":"Anforh","offers":[{"title":"Default Title","offer_id":47719699775726,"sku":null,"price":73.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0651\/7279\/9726\/files\/Anforh-The-Curl-Routine-Curly-Hair-Men.jpg?v=1764261362"}],"url":"https:\/\/anforh.com\/collections\/curls-coils-waves.oembed","provider":"Anforh","version":"1.0","type":"link"}